Multichannel
September 11, 2012
By Rachel Lamb
Leather goods maker Tod’s is using channels including print and Tumblr to market its new capsule collection called Tod’s No_Code, a collaboration with Jefferson Hack.
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","iv":"84fd4f1fc2889bddec5c1ad6a65987b7","s":"1aa5f38d4f964c61"}
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