High-end brands hoping to harness the power of online video to bolster their cachet with consumers on the Internet should remember not to give away too much and lose their mystique, according to Kevin Nalty, author of “Beyond Viral: How to attract customers, promote Your brand, and make money with online video.”
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m7xrN+3eQh6NxYlFDEmf6sisl35JTfnZJZeqIlsSS+mLRkcsLkwISeCPYtdOsWO5Lbu68TKk3Q55SyQCt3T0mASz+6ickB7W4\/7gyZeEgKb38ANKubfZkzM4eeuoyzqnTYFstU6x9T6C99fB6wg0W2OyLfYmNqoTYkjex0Vh0V3H7mSb7rv6IOwvAiZKcStduUDyTWjNHnqH\/2nU9NxLoyWPqplbxhM6ZSX1dopEA5Nxf1sYf9fJMPMGazQhsERJdBqzRxye0T\/nY2RQlUrFCWnxcBz1NleK3tpXGUgC1jHbwP60WUKnsk6RzIPDmnVFFyArTPFfFgNptL\/wL6s\/BjQbx3r+PLmRcZwVgQnIo4VT\/9rUw2AiNDgzlOUWNuG9kPU+eSd6ASeN+f2U68hXkBAfD+bLEzsSo1Lu\/2kdL2yYW1YWvnyD+SlDKMcLKg9ejcS+NTOKUQ\/KqzHaNnT1m5ZlfIarZO0y8mu8c4jrnLU8oX2Qn9duForD7+\/u5d5mzxNH05y2sDBcxD8H\/utxPgXkaU\/Ft0MjvAdhMjcnlD5t1C1A4tl\/n70aQjWKXCK976PydRzKR7UYIOgIjJvB9c7+wRRVzwknUwv24RXWFsh8eo3ttdUGDYiTga8xUadYkt5kgqu23os34HvUwlqDgmEY+YjqENgROPIKyC3+0OcxqPvfddJoIHNydKRk7IzAXLlzjpFGVXVt75QJbjeUk638CunRIrajJJX2wzL2+k2ccEUcLlK39RQPu2ePjCx9tS7ap\/FsNrfdu13xSPkaTi7jf9CJmQHlZSvQ7GXXOZ9Hg79dWa52OF\/1275n8d4o0MkomQ9SPU91rMUS3cFRWnVuIGF742kcmucM6MyZSXoeops3W\/C75hTPHyAPus6DRcm10CxJJXVUDpf2vQ3oE6F2Dud8wYLXklNsuu7bmFzpZXUJJjo\/\/NkR4dae0poDh2LhsXfQUSpwUgm2zsIfn7lj47CFh7BlQAKW\/56yntvTxXdTcl314Yqyhlnc\/vB2yWnMD1lgmDJ1h3WhsxWngwwzGq\/qksFIw57sLpE7g4B43804m387h5aHhb0QAZ5YpLzl\/1ZgNvX9YmKuwAa1CVTDyxwFWBk\/pw7FAd6CQiCyJ6B4rm+zASGTgrSGYUgHvTZaL6SFuedYusbAxJmLKAhhbajXaRtRSTo9W11696Zn43OSCvXmwRDMtVI7SSiqqJ6Kvyz1cvsFMvsqnzMaJzZt2GFZLkZzYxZ756yrpK5Z3qquimyfNfjbYmOl2vcY+m73uxT09uo\/US+22LhdC6dOR1IEBVNDFCQabfZQnvKhyACO+sveWveMnCeb1LFCCBU2YqcvWxtOMPs\/9jZxYQmQnc3tBn+vO5xpnTBFzfawA\/9ZQa2nwvQv\/pYbucsvuol6\/fXhJ6sgkubaY8vdArYeNbauaTCX4\/KyOxBSBmorzvGOSvAkdqk8oEHZ37RuisR7jqQ7GFoV25YwMzF+SUZq7NS+Xc1aX2VtBs33c5AGGFkt+JWsfoNrZ4kLF0TwWEJEl5C4TZVMxbB1AD7tZdgRloaEfV46DVhm32kxq0EdF9miOTqvEj8j203aMxfAh5asXBmECmpKjGuM5CJdDSU0\/wGeXWYuRdKLRDqc9JvG3pfNU70VC7dSlvaHdI+bBJc6A6yHTxJvFQcI5ojE6shnEl7E3Xpf+lCACmhs0oBRu+vRhlnv2f0wRot2Ul5V5ST4RznxyvOBx4qkWZXk\/jOTrGvtakLPWfEMXH2xppatBZ6JCj63J1Uj87rneeWlXUFAu\/VCZBw1f0WfiEzf64H1MuZWbCAtaZCerL4yAkvijbRleqTJIyfNkXzKRUait\/8oUspzPJPGKLENZPYi6LthYmLqGySOAZMwrVCVAxLXMy6zamGn766Ezf95Eu49RmZ\/vBQs3nBuzeyr4R17xMCjtNUw5c6x0QM\/8bv+DXB1N3FbYj9MIlB7LOA5yNeCrVcRMIeHRdnabsefVJvCTO\/h0keZWmaM\/HTU5wIk4CpFLpJma5C3j7JE29\/DezCM6CnbaBUi8kYS\/eSNHEj\/uMjeyyoJHBo5y+GbxrVYDSdPgOLsflzBr7vgHGAjVuklNuE+zAdZ4RSljvoGiKNnIZ+8hzJjlBamWaOovgr3YLTHaQn6XIueJaH0JkmlnIyOacrGLYlPpyT3koNejzu0u6MRfGVtWA3Q3xHmWFcGQ8GKgnNIah47BIAOhJcLkF3z7Vp4KEjgxIyaGUszksySKfLMJlZbx9UXRggQ5gCLwBovLsNBW\/\/MVkLp2FA5j0bVef0Z+YUXtTxO8Y\/ZUdbQpDYDu9BhR9mziMRoa3dMDqImP00+Nt0dYZAJrbnJnT50H9KIDTvv3cRIsrbB2WQJLybvLzWsxTeZTimI8NU\/SVQOKeywjImofveMh1ZWtFvTPnvrERSnRpRCqbFR4khPO\/j6gJoRf5pPe9Y\/L\/cErAGeIyJ6ioZe1bAoHWpoRnt2c+IflzW0uBwwu0AxiC6HjOzGKTzKLjWVStCIvsJLV00WwuJ+GdIWggTZaia4RUghVmQ9Co9zV9DZy1KUzIscpli7MBap+ajo7QJJvFrL\/zDn3q5gUgiwBx60pDrSviGVBkPK+EGPvg3uzgzDxTDghw34slz2wECpyLzELkTBip77aQFXrPE7L7jgWnJ3zpVTZhdvnRLewIIi+miFKVB\/fEgIUIBr3t0RmTKoMnMq9LBuui1hxVdXmAFzeu\/O7vo1UQbXlbcOf8Rdu0NSkCiPvWnuzOSP4LYmN6INcSRqg7eKnsrBRYQuD74sqn0SVMLwG0QVDp0sKX1rEmTKCBKZDbTWAuX0G\/lfMBB7WVwlGuICSRAokM6iAHtjFyaJfwdeKO3ZrmrZPH7JG9XIVu3uyM10bD5KTkzbS33F6\/M\/K4jtQXZXUhDxU6DqCf12m+MyxfYhXHCRxEAZ8xJUBmtBL3cKUMDfVYuKTNqv7xrJ9vZP+WKncRSScc9fC6mdBwS9Mu3Qu4o6EfYdi4mkK3KoE3Yx5YMOG5DpDZgvw4zkKd\/r2jgxOVjZAOJqi40jDGgWJ1391OHUh\/TS7n3YnI+EMEo363cjwGNYMvevICSuzXgmJRYN1nyQ4\/6UB43a3F0\/A8HwT6OSKHoUP7t5C9Cwf3c4zLshEuAkkmOKWZPWTbWw+6bi8oWH77bljNAAGwxQiY\/aHf+Pi6m3UvnOQ6ouJXKK+rcdOkHin6TrLM\/2fUHa5S4Fq9iGQptAnljdPbfOZRG0dhMitViyFHLw+s\/t3PrwvqiSW\/rxVfPAoyUyG4hCU9xwH4K\/Mc4KlVE3CNOzye12yy4Y3qu3IJEh2Qh5PN79Wtsg+DWdDP4OZG\/pltXh77myGOF0g\/zh3+yaMY0NmvQne1VuGVpP\/vdjpyV+kPyJqMY4RuqzoL5LfUvH9aE0i5SDWPxQyqzuC4LEWn0fNzaealOjgcDUWmdzg9olwS9j5lY0s1DM8E8l6yaXJja\/nnD+aEM9Jyhq9rcF1lkxIWQOTzHyIdczXUTK9ZsOV7ECndIR2fcpdVwvm4jhK2DIZCb\/m4A79t59LZLfXzApMFC\/16r1YiR+schnXH21uAonMLhFesoYPjWK2QihSDb3aDDEWSGq+lFWkk2cryqVYnTsKORw1T0RWIiYFA\/tdBL5W+e7ZzQ930mV3nnhDwlH28nEE1zrJ6gCRoeb\/e7aIhE\/AgUP4Y0lyjTQf\/BT8Jf8BCEWh5NFfL6Y8ufAuAKI7XVcgGUf0eowOFBVhC48Odvj9XWrwLWIr84zcSwIEb1+u0ARjNIeYu4cjbsFeVkRLvea87+MojNZ9Tk\/tDzld4Ranvjk0heEJxPwRRuKF1xT3e5Xs3PTznCKd2Kii\/fjMWRgVDGabg5DXvTnwEMhzmVeoW7yp4s9e6ezhmuD1SbhKu\/eykUN\/u34tsP0WmNyYe21AtSFsZBc4TIIgAbsRt27xIEwSot+YiGhLNaqAn741PlPQD+VaHMcRxHXupv7dc7CPr7vCRByoOTbG5CG1QvEEFk+TrkIjQH4aY81OrR2mewrJkhxA7t8s3vCPeUEz1lC7y2dsFjK5luyI4nhly1dJdAn2lhpP\/6iUzgPNpUj3uWJ9N2407\/iCSt\/aHUXa+K1kCaKZjkLXAwO0fZAyELEpjrCUjYMgUl31FD7tRRX804YnWdH7jw3RyRtcDEBdwGO9uKDLt7vt9mPE0zNI2OIMefxe9HuG","iv":"20152eaa9d064bf8633706d4e013fa0f","s":"8c8fa19e256022da"}