High-end brands hoping to harness the power of online video to bolster their cachet with consumers on the Internet should remember not to give away too much and lose their mystique, according to Kevin Nalty, author of “Beyond Viral: How to attract customers, promote Your brand, and make money with online video.”
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D4EWFChk7RzVKvAMvTzjAAwh388q7d2eA3MJ8\/3bGsEdogiMcPl\/wLy3c+hRBCB58PzZ0N7vBkW8f8R8C7Mmb4+Js7tLM2JEe1M48Oelm2N6y+Md4YjU\/KYLofMOVFjJNXbVQOchJkxk8meK5GNvx7HUiXz3x992Ns\/5cLsXuLwoBdTJprHP8P2fzoqng\/KOcSpcn3PU1C8X9IzVgn7EBM5Qkinoha5iN1sGtxcxtGLc33Gfe\/iD1hIZxsWZK5HCqX79T0O3jkG82vNK\/A8d0anVa2GeFofZzf4p6wbGfOtNa2zwwJGSizsSR6ANWpnaJNo41iihFJAe\/YMl1wsmxRKStB\/G9\/XR2+9vrjKB5pubapmZX\/qQSLAdETfAJJ0jqdAqsxkKUSgpChogzGNM11PVkExwwne0A0BKiTah3FnAH95HfZCdB\/lmjDYHNcm6rVSOF33qabo9fCsqgjW9VtXpjQMSkovA4JWV1+hGcNH0BQp8FaCGtDd99lwjH9hdUmiWC4y8Z7UVpcmZIaT4wu4Ktbe4zOE23TtEnd5hZNKAGLY2t9VQNSpAmdvVZelwlS0SJN7UR\/mw2bIZGFg6qV4tJnn9n8jWAJnGSxUWWKgJJ369aWFZiEFlvXKUEzsAoynYEl+Pd8fKZZ9iSw3lZTXXzb60wl39ThniM1LdhyvH0B6PLM2CZH\/F6+oaoEi2d6eR6yR2nrN6XR9E22B1M54At0Xek83BA52hYCyw88zpFtG1iCTLbvCDsXQwe7QhnXW2tQn\/1RP3B1GjtzlnBQVQAwqkHQriLBeziW6O9GRfCmwDA4TdnyTSqM\/86zKt\/5SjUN3HUJzTrMzQeSFd89G0kg5Kh43px+SWx75h+Z8nL4QW+xHKr9uKR4xQ6BYc4dneufxUdUCsfL+FDNnDxd6oEmdL5+iuS7jmKwz7IO\/p3\/GaS7MhDHw3fwdWgM\/CiS2xhwq3JGTwqjLfxnCXMzpjsKiSuSDIfdnsETY0qTTRmkqKXpG5eKEUH+J5+kVpCP\/5QpDhWjJWPrrsX9\/ayyacbprx\/5hGeAqvf\/u0wsXLS2bo9V21wH0QAF1ixrF93aa\/359VUlG7Mf2FO6GjsKP\/cNR7oC74lW6dTOEBQkPK5KRkftALJ+s8S2TX+2T7XBExhiaVV0jh\/VTmOMk\/pnqfDmSa6KbpVrFAvaIPdKuhbveV\/dZcmbxlhhDMpthAFVbKGE8Rt9j6QtWwlo\/zt7yy583WK9EtY3Ov\/JewyTddaY6wNmrcAjDhdCvGBW4nel+G2LeVYPlDJgoJGr8Sc+fTPcNvQsnfC5+FnsQIVirNIDf9EZTxwN4IEaWVTcWRgJfKXW9IRjeEyHkISJIbHO+Rh8ziubg+JJwHqoFScKQWwf5cNYysoqFCBU5TO05fH0dP19H6b72Qr4cMJDE10MQfOdb+U7nfer0MCzRQMNg3imXfsn\/cPkMehOmABBmg3Th13y1kkfiNuv0HNlX+jmSlx96x\/Vq2lvyYLKsJ6qB3AxPdG9g+98u0yPjNVf6BmooBKvTTno5LXlBExXZH4UPUjThjwfewNwp7imVxW2xivft11rmA8DaP1ITb3HffgOgR+m\/OH1fIn09T0h0+B7dAGPXz\/LyT4l9qWT5jdElcBsiOedkv3KgYUY+ZgM+8s2+ZXFXrXlyD79jQC6hfVltGtXMSKFIPcn\/hvTh7w7tzoemvFiBS3tOPyh3F9TMkceMeE5oO7PjiJfzLD7Ibe+bxkDZ8tEBAcCeKhMPArhICciVr6ejwJCQQpQIttEaofKgVixWv9IFuUgvRv4h1Eb6vEIzqp7btQyGozlLHQnmbQGudzoDqmsvqK1QXH0k7S5fbyhFwLvjp7Nip\/EYnIGUlrFctxoiN6y2RQxAVCECR+XvFvEWyNWB1j4HDpI8RsyDKwcs33Feca+pdn6mu40w9BnnXhs3ZZo+l3WcPyuuTvciP0Qjsp2zhlVqCn6gCQOeBaXaydbS6aDf91q55USjwE055BjfHzXHpfUwamyiL4z5IWcA2sQlM1fZmvZAv2qwJ70dTzwQi3Qn4z2WzfiCuaABxTxis\/dbyx9bWqSkis0pqhVQExNws5OWlDedWo\/ueATYRfiYMsrKf97zBI+lvUOh6bypLXseDDlum060kUC0MO4EfJQR0ehirUuLT1yNeSVBxDMMvfEXnMeTkftStIWVNesGksTVx3DvEDzBg9LmBWZkmlkGroCgbYaPgJQLxFh\/S+uhyZItbtrRlcYvR+zuIWX8tLFzkyzZ5u+TOk82uGCWiFescsrpL4AlwIHyfTRfexeu7tntfPeWRWrfyKc9RjH+znQS4QB4rbEIZd\/3fWY0ZAyjaLpRrPq74FWaSt9e2ve+nljYaGzPW0pkUyifa9EVyim6o0wMXt+rHXmBiWiiDjZ79g0mToB\/9FznMcNH1HB4wRfkjFm30JrBBVIrQQsK14rlfQtfv3fGTL3tDRUcEGPj5eh+T\/nW+ywTVZja0KlnXfWsf6rl6NS5UuoaSEj8t8P9EXFGlBEmpISXYtGZQrFnW8t7osNgv7Q5rWX6cle2XyqKI6h4g\/QUeZSlXE3C04S39sb6E+LjX68cnzHFKhe9z8G9UWtpN3IMDjjHHzsP\/9xoan0PiCLLICEGF7CsIMOt1MkOFncooN2oq8S22L9jK4nvlxr3ZSjQX8jYZHy3f7laTdivd8xJ\/\/UWCx0S+Gks9DTtq0V\/vEVxStC4+XAyFDCXURW5leEHcDx1esFeS8tCPiYSPe31VxYn1LKTjQCkMSo2i43HjlOPHrRooS\/EZ\/6IL5uWnd6pnfWSXhCc1MwvzxqH24C9l2kk7NMm+K0ySu5XO1\/CXN8Hc36En9Cxso2G2Kgsn6DxL6YOFUY2IX1VwZYtpf+3hGnsfn9htG9B2bZ\/TiW+Bj40WfDXHcNMU1+TVmFeUwCI+Gdu997jQ\/3etSNA4s7dd0KSvUGX64Nc6bb2AKec41EeDavhgz37Z5XiUSSJ7WeqCk2TVo6smazqbNa0++rYluXKPGBItT2u951DbahcC8FD6auwmBiWeVaCHTl0aFiQBbJr03q2vwP7vRwJToqVZx5agrlG\/mE5a3E+\/KVmZtaZSoE1u8iZ3iZ18cnpkUbX9dkUbfweWAKyLTqfSKU5QjhsZjxFXd3dYi\/97OZNG5u6jYoQ16mUN1bQVduoK8LIZ1fzmT5S4CDCi2GR+JDNQPg3l2xxduE4PhssiJOIi77a\/H3dgBfstDAZluNHUJigmCpms58ELXx9NoFwNGtC1rjn2kQB5xgkJ3gsi6dNxPr\/YIUHZG9GyHUWzN6mySPn8mRt17Vf8SclOYWO0eXYW08ymklcBXSBoH+jmbTHjj25n+Or\/qFEglB8UxPanogOIWW82mcrcW9AFlUUVIqRTdbvMTqJx\/7\/QpLUiI\/Gn8Vd9dJANXfQ6lSIy+6yH8hkKX20zZUPk9WGnKVBZ7NBxXkRxjJ5oFQN+9pzH4i\/GCM89v+R5shipmlS3ggpD3+rmf\/CCyR7jYBs0YuXxpnqCX16IIrtUMGYsewFxcaz7vJcioZQaSoRaeiH\/iYpZidvoh3NYo+y5GiVQpP1W7Jh7blRjTLYOi+BN6\/SlMWCm1SXRwVcJaXO6lp6NQNqrCFDVZNkNNl6Jmhnzr36h+C9IYnnfpUaQcpCC2Ay+apA8I4DotbBX6nHrZXeOOrQ29HEXCzUGC3Iw3hffnJqx2iRe4S\/4M1HOKXVCvd51CM\/ztjAbSaSuX\/7nueFA1x0+5a4DQp5T\/CeLQgY7ZpzRUB9c3kjmDjhT9uFqdmWQsYPZgi198gDU82JGcmMWfc4aw\/P\/6AoSd4DthHv+iqGD4hYSfj7TYuxrexh3HF1LvjHs8FmxqUgcSqoQU94dYebkf3vOQlHlpSgAjSUsIbdzd55hlmojgt+ltjvxoEP+ekKODswaOpe9PlUz9xT3N+7cG5Mv81KyrsHzvnwsXY\/hqro5xZZGlexy5ukYGPS+693BTzAoX1HoFiswb20KEJWkJTSiDmnvum3GSsDwJirfhVqnP4Mh3IQNeaX07JBA7fFPKqK5kqzm7KhmS3z07tzpvKlC5j7lCzQHnBnyDPlPwNBbB2czGHx7+UXhTfrLWuDrVJXNyxBuBCNyyzzEY0IpmgwcEhskwWdxSe0fjxNcYfEAiuc53vSuCKuGy\/T7kFcZQXLuIQUkSeNLLZraBNP3DojghunTN+XOg0eaPPkvHDVO4X+c","iv":"5213886eebe24ac4a955ca47821df885","s":"275964851a5b9321"}