High-end brands hoping to harness the power of online video to bolster their cachet with consumers on the Internet should remember not to give away too much and lose their mystique, according to Kevin Nalty, author of “Beyond Viral: How to attract customers, promote Your brand, and make money with online video.”
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","iv":"157ddbf641262885df08c8c1d39df490","s":"aa5e69676d71e61a"}