High-end brands hoping to harness the power of online video to bolster their cachet with consumers on the Internet should remember not to give away too much and lose their mystique, according to Kevin Nalty, author of “Beyond Viral: How to attract customers, promote Your brand, and make money with online video.”
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","iv":"94edd3e4d094f1c7327946049cf60956","s":"c1106ffad10625fb"}