High-end brands hoping to harness the power of online video to bolster their cachet with consumers on the Internet should remember not to give away too much and lose their mystique, according to Kevin Nalty, author of “Beyond Viral: How to attract customers, promote Your brand, and make money with online video.”
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","iv":"33da448f825f105d83a707b44c75dd45","s":"3a8740b11ad2220b"}