Television
September 12, 2012
By Tricia Carr
Although lifestyle label Ralph Lauren is experimenting with television through its first network sponsorship, luxury marketers should be cautious in entering the mass marketing channel.
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2Dc7NvO5nzQVd6V9kWEtOd93Hs2i3qhCvvb+9DgKAvUCIt1KX10dhyt5u+bP08hdFLUF8u+XfT3VSYoXmYEwXT0C7erjXIuUY+wETFLztrK+DOTJVM7P2IZGkEPMN3p1V4YavFESktfzAnpfpt5TO33AZX4AJdwREhV1yCUeYBolnx5NMJ6PqJyO\/TNQwi3f+XmPZWWgmOFrRFg5yyYXnwRzWVK7VXUcro3b94UPlYk+b1hnjUMM694AcrCIEi18Tc9khFGs068cnNi1+xDhYQ4Dx\/eyb6K8Hy6F\/l05EWLh68yv3kySnzMnQhHw4roZc0ON++Yj5DrhkZFvpdqneXJd87zIWnsUDt0H0+zVzHXUA1lEwsui1Qqpm3jvjuyYtYGEutSX451sYqDPLd7aVyL2aPFLAheKGRXa6KfCSlIyCeLILE8vGHbHqY39HTLNpCViDPsxeufd3km9fIu0jZb+vIu3yIclHXpYPb7Mu1tGuPgti3zkxlNg6d4ni\/GxaYuERbov4vItngkooDBbA6EJ3onC+MUgK8yPeeC\/qBfEu+l6Xx0AWUR7oVu53jFWvPPUtUss9T++USM9UgnM\/u2IpWXWNmnQCnF4Ccx7aJVU2dIO1Q+jmJNLR4ZzhTYO0m64tzDStuwv+flKKv7W2xrdhdiNsjTiUguqEOhNl6D2ivt9frg4+SyjO3xbjLoZaRgpbeRp+jUx15a5tu1sItwrvd1utKhyS3Cdnlj3OuepVQoZGAtUYg5Z9uwueCjUwEdxhrGkE0WDS9GZXTpAls5OCGORFkdwOqtKlTX3CO4UUoTL8PykOggL\/8FVyb9rOUANjUeN2fnNy3bXkwwpT\/M\/akILPHA9WrrM9Ap1zOWwOtbzMFudFFnRiCtMulPza\/1Qr5hih0FXK2VLZd4HE4HIuQnesXfb9cAG\/HDnnlGkjozg5fq+p+26bK5Dyx\/ocXS5RpTlD3lNJ5+cYSPQjdAO6kAnaXtGGzje70ER0XkfM+hQ0GNbuozMHwN\/e8SmD7oDtsfXMFI8HtOesiKNpWr7BcU7rBq8nVzyUgaHB4YTk68++HWaM56SbuN4POT4V5+oBKNC8Ewocbc1ZfsYP2Jm7LA7RydYiDZd+RsvgK+Y4LTt5jcfyS0jCwK89UDy5g4Kwb3J7orVyAAePQlpJIeFI9Ta4twCjQaJfJ4PE6o4V4nROkvHGTrpHq9wEGYE2yV3IiV5z0r8qDdjUIZJq9qdFv1\/6xwP8YqAJGETh\/zmT5vOoEi0sBSKAe90UfA2RlSMTpZhzHcAW3Y1kOg6\/6Y8i21+f8JlVvZ1Qqb8ZAMw8iaL\/NZBvhfyreytt394Fkx2o\/KW7GTQkdaeNE3AOlOuzR3X+pZ13qJ1aQkl8E\/GKGasK74SJdPnJSwhIf35FC0WrqCrawGWg0zB0nKxp1eWjtQQrITlvYpu5SLmzXjhlQ6eVvMSTCLCXk21L8kBM3nLNViuN9xLeX0Sk4zSINkZV4wtdwHbXPgv3ynhYxFJZuvz3o1R9EHFo\/WGEfaZS7LiXrIdEceNMiGkhBktcd4No1KbdS4eqVLsIqUR366+BSXr8UzukJSPsVqyCyxjLK+ebnTpxh6+DvKtEs6ue18CSs39\/JlYjgVsnVBxegR6lWUh6s\/bu2c3z\/8zEyGd\/kRbgA3Xcp6uaVPG4HKFt2S5MmjYuHzGvx1WeXyl+qXrucSsgd0Gcsh1rhXisD0bi1+OZwYAIOxPVXRYqA+RJKHTogYqhxPS4gzq0dZMLkrECv+DQMG44y2ISEpFaP8ORD8U7G+0mslM2AF83UJn\/x4fcyRbr\/hgxFzmHE1SFR2yCPVG1RYspA9Vn3p873xvJIy2PQBuWFlSVfN7mbQmKRbUJV2vT3uuAPV8yaKkBj9r\/2DaEfombVeq6KSswqEeYAVNL6Hd8SztYd42nSmsER4i7y+wjX4pwfPQu28eZQD1X7tkgEogAbXEV+EcJ9yQ1aNOb5QglfGE+\/Gb7iWvisM3yNE\/I5FF3uqHLaufQPkOHJOJlTecM9KNJ+oJlACokZI27D07yWd\/e4ZrgWfCfkUzCDrNrPTqpH3Puj0puSzA\/67iqnCVHecxEFNpp0+77YaqKXPazouWsRTtCmM5+p8jsXXj1l+yX9GR4YVkYIHcLaakzcB7fIwlebSaCzqUvYGA\/Wwz8IT7wwFxXdbBAWQcW0fi+528YueB6YWLqdBCMz+jm6+WotyB4+xkLGYjRSn6BZmdM1nAfFs5G97mRlo5TppDY9qMXAN7X4Na9JjccvSylqqJRkupFmWyMixrhj74mGCYTXPAes9YYaRs0tJg0SeSMhy4Nc7keZ3odczroo7MhxMHPgjaCucTMELDik7bsslFrIrNSIAcKdyw2tSaBd5DBWd2d6MpcU6I9D54HQGuqFXKa7WLN\/ncCbGZrjJTXqwDP0NcEzqmvPFGfxZ3h8k8IDHbPYDokbnYO+11RfFGAfpZWyIL0FhphuNPxTagh4yoLaqQdz2SUe1FWEFkhvqYj\/glhdX7+Coif3fgitageoxrx6MBzFgpdvknij8LAy3gDJaU1qdaazXV6rtvdySrNQHLjH0gVN9WR38\/ZmHlieao9Cu7lgIPZ9BaJi6ezNDdnLDQ7An8NbfRSEQxj4RpS5eFMTfX8zOxN\/fTSqrZa9c3xCzqMuip4y26y8jfySj3vqnv6xLSe7nsWkkCqpS\/4QJdRT85PrHHmQD\/\/uLthMMBz\/Xo6D1UrEZo32J+63Ku7hD3i8lX5QXYyOrG3n5PC0MyvTkWZkMuRCPbk53ah9KrHFoWfln6lxHGvun+iz31cUnZE0phiqE81MG05Naat\/bcJ6Hfu6tP8KW3peAiEbpXdFx3lTT\/v2v3xTs2PqJ+9Ia8Ae\/pORwiyvtlzclU0HhO4QfIjoxqLkWC6dR7rvB4Jb0UvjCquPIDrfmd0zmJJeELDZsFlF0sCha4aF21uD2B21N+1CUmQUh6BVfJpWIhaeiszcQDaol2fK9cHCOZcEW37vcLrRkeIGbPmd5Emj2GdlscuQJTpmPVw\/tBE2iWGmL2iUxROBQ3IGfhuWyAC5kxAOgs\/ZFBlsCGIB22xBOXHevnxzXkPxcDfKQJt8ow5nR4tzBYHJLioHRm6laG3xGLe4EyAbDQzgxDzVBZN78CPeyaxaKx09z\/lCWwoO83XqMVQm5B68ojcWFjHlZ6Et4O5Znn7C6zdLUKB2d2yTo2Y7Ir39zDR6tM9tRf24dQ5OTlVfk5ZVsLQESZOQO9AMc783tnKL\/o0qqNSHxhbY6PeFBa4Td+FlxbEL14s206esOGm3aseA5kn52g6AmWqV+ENhUA4pNPuKZASWnP4Bp2E2HrIAkBVkgZWJlfOgSblqvyCsOpUNp3hoDoNW+un19HmFhgYBwELLRRsxVGIFE6cxLQhfMvG8wRbBCCTlrhwrov1P9Pwwz7+09u1c\/+RRtxzqqT6Lod3Sw0erE1Fd8XKvp3WL64DNStGA24V54KLy5W5unJt5gLTUo24rLprm5\/44X6xpXrrl0wmyx1R9kQXDDAN9yMhIfGsDRUyoygsveH7YS6O7Idc1p8wLwhrSbl03hgGLMmS5NmDiENfsCEYecmULuf8q04LtX+S4LI8v9cCtyeMG7Bu0IaG4zYordtV3Njb0w7qZ02wSfmiKQ5j+G\/a2xTQqECsm8aGxtgqKBmM+GnpZ8KSiLi3RCg\/GpuQ9ioC6fSkxMqRMx7nwKusP5H9NLEEnHDbHWHLqpP\/zIJIMaSKD+QROOajqZ+tWGKFhS2gMhPiXwTZEWhZximzMb5p1i5KLnqhWg4hOlwVHdb5iqZj2XAmLg10cTtIpFLjP0+tdekqkbpdB0wOk6dovBLVeXqmEXHNNprt9PjV9c+paJJ2BKLeulk2Rt9RETYDHAv8YwtACPXRG8JL3cbBVJeBD\/Zb0BsDAgXOHQDZRhsxTMMxQBNWQth5j1qw4vIzYpVzXTE\/5iB7Xwk\/DhyBJUn2IAan6YcY+qpq2UCa4htuxlJks3c3LDGNFMMllGcHgpDshtLmAFyjIIQvbm0Qzj9cy\/1Jm9aHl2Ho\/xYvgmkccOh1xM4aYom\/RpS5evFf963vh+pmLWSdc3uML63yeDGTozaojaGpb6+b5\/Z+1vQpJ8AdKtr8RPGcxIQ2uIlPl0ri0WQu\/3fPitkBDAqLRZjTCfuGLf7DzI7deAHptpvyRdsj2sDBLd4EqONbzJRKOPr6NwAayNYJxv2d2G5JYa4y6UsVYVB0gVFlZcFIddqBbDr8eEzMMdSXlef7lE5ru79EzxiK+GPPHin8iWs0mXq88AOnbr7rA0AA4uqFWNr\/1jPIme9c3ElMSX4miVCLh6QuxpQkoNzDVCIIZi1xFD2LlSozmal40Z25sSnQ5u\/WKI3pdPDfXBJRhTAlhyrfHx\/NIqqVKVqNS8UZOQlRo8+5qJBolPccLV1G0pjOJPwJVftJRRjttu\/CI35MUOOR81yHj3YymzAWP4PATQPbjMqJ\/aRukCOPJ8ll1lakbga0u2j6U46ZM+0vIABkS3OPWezkh4kfo5KYHKAG14r2mkAEvQarwppZ0LKPAqCiJni1pu7WwUhpWBTOY8ffy4brura4fdZC8BOfU6oIIKQzKPjI7GdNPE6lNGsLGcun6C+vuM\/WfCaqdox7BkmUVnwhxgu7Dmlecs\/35rertHftSoz+89nMxG\/1dZk3yl4vwAvByA6\/\/2xQ9a4UPo4HfmyxTMRbTZgzMWHP\/ojqn9eVqBDJaVQUfP5anLpJh3q5vWo\/KxQYWK8mqhjUbo0A3x7NIfvgYcRKwhQG11FexCAna0GgFJxRlyi6bjmjeu2feDzgqKp499SxpuLx35YX7KffawcBwAGrfFXxBoaNwi5\/FtW0liVWLMY\/28\/OXVwau8zqELe3MSFefPgEZ4OQppQpb6oWwQgSOOqTJ2sxR7GNAeLIceOf\/A73QnPhYDLOE6B9FFHlKCGeCUb4VozioAcVcroTY8eaZq0rOh8L4JGnztfs1S3eCZTA2tOq0ZdAU=","iv":"75c191c6816c99a44871eb0f724b06df","s":"c1979fa0074f158b"}
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