Television
September 12, 2012
By Tricia Carr
Although lifestyle label Ralph Lauren is experimenting with television through its first network sponsorship, luxury marketers should be cautious in entering the mass marketing channel.
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","iv":"605afe35a39fb6af7c35bf3625e6803c","s":"dce9e5d26792245d"}
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