Television
September 12, 2012
By Tricia Carr
Although lifestyle label Ralph Lauren is experimenting with television through its first network sponsorship, luxury marketers should be cautious in entering the mass marketing channel.
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","iv":"7c0e6ca26b3719e566e5ecc747f1a3a8","s":"fa4c1451b6da77bf"}
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