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Mobile

68pc of holiday mobile shoppers browse via optimized sites versus apps: ForeSee exec

September 14, 2012

 

By Tricia Carr

NEW YORK – A ForeSee executive at the Mobile Marketing Summit: Holiday Focus 2012 said that marketers must move beyond metrics and find ways to examine the consumer experience on mobile to reshape brand commerce for the holiday season.

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  1. Ralph Lauren, Team USA reveal 2026 Winter Olympic uniforms
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  3. Guerlain Spa to launch aboard Orient Express Sailing Yacht
  4. Off the Cuff: A Q&A with The 1916 Company's John Shmerler
  5. Estée Lauder Cos., Jo Malone launch AI scent advisor
  6. Presenting bespoke models, Bentley tributes ‘Dutch Masters’
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