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In-store

Mercedes targets young affluents via digital showroom experience

September 17, 2012

 

By Tricia Carr

German automaker Mercedes-Benz is introducing consumers in Milan to the new A-Class model through its first digital concept showroom, prompting both affluent and aspirational consumers to want in on the action.

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  1. Bulgari names Chinese actress Liu Yifei as newest global ambassador
  2. Exclusive Resorts purchases Inspirato for $59M
  3. For high-end fashion brands, wellness is the ultimate luxury
  4. Luxury Unfiltered: Why luxury must evolve from product to purpose to stay relevant
  5. Dior, Rizzoli to release book on Lady Art project
  6. Savannah College of Art and Design debuts SCAD LUXE research center
  7. Veuve Clicquot debuts après-ski activations
  8. Hermès showcases the surreal for spring campaign
  9. Brioni launches anniversary capsule at Bergdorf Goodman
  10. Pratesi continues retail push with new Boston boutique
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