Mobile
September 24, 2012
By Tricia Carr
Retailer Barneys New York placed a banner ad on Condé Nast-owned Vanity Fair’s mobile site, but could miss out on transactions since it did not optimize its content for smartphones.
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56eGjPV0EmEhFHur1eHs5gCui6vulN60YCTzPI8hLIwDXOk0q\/t4WRzzjIQgLsNk4OA2W1lhjupgKh71RW60mv3VbkaI9Let0D4xDSwZavgCnhxiKbDJMaJIg4KQZqVkNa5OL9YdAP0cTpOPrYPWVgOglG2WmaMNfI4iql9\/YRVyeVtdGleb5jk6TH15H+2RywLh9Nsnr7fsEo0Z9OtDi7osekpXJgb4OkINhl0MHm1kjmC+XIfxOjiUPwZbOVPTmFOeOZMGA+xKPY4yESCMeREQYEcTkK7VCqD29LGOmAsTSIo4+8VjFFihxH\/Ij7gc7PhvyLmZrXt1ll6yrXYagdUTGrZiqTeVizDUYWJs3lge4\/27KRWn0bPuRmOUPvnqlS0jq+sLMEhrOJy4EV2Il0iqxIbYRUIXZUpB+Ds7SrdcI6AadseYV9h+\/BFd4gPvVQ+mZTFEoujR4UuMVFv3HcXV\/2\/ZUVrzyK\/ond+7NdpPe\/+UppM6Ej6vh52HhJbmKS1K5SchebhxmyZoHOdobOsvhH73X7QBL7+5gkfZoq1TDSe\/Z\/egchoQC5cUjm93pyYv2wEGeWFZFu4jwCzdIJ+NUwv3iapawF52VzVqeisbavxCnfxRxAllx\/hx3vC7lvLUnEAhId\/k0zb4IbLxsgGaJvke+UuHYXOGz6JMvKkiiIftIR8PL4SXwm0bbVKQrQA1Cr7jnKFEILMmMo0WY9B+x1FE\/QQScTzDUqmI7CM7vx3NxlJPK6dfe4QVH\/VYZYix3ncE1Qv5xR7zeJKcuTi1QcnAey0avcveFLuci+SZ4zEmF1McMYu\/pa4nLKJ0IGS5IbRwlB1McVj5qGiHLIwo2oWsWvbdC2+T4xkAl9ZoMqbTLStJ8rymLTOgRywoVE5Zz97QWmM9wBFqtUIV9Slm0rxLYSl5X+SozbhyfsDTbXqlexrhf8Po4BgCrjm9ECsTWX7q2U7Iin+RkASvUF4MCzXHdHpCtVL6QxO6FwBcJnx1lPNNzpZ4yamMey7TXev9DbG4e1MnPf2PAC4Lvyecl1cXIEVimjbCTFA5Y6StdTy3xAIS6\/Ob7lDmVC0VyjhY7BpUuRY5WWwuKA0LDp81c\/bsnk3fIGKsBWsJzst8+cwwSM907KOJ1N\/P6\/Vr959bF\/fmN9TAYeqedPWfXUNCrZZho0fmIHHuRy31sxCVOKl3ckTznSbR\/tzQIFKBpG0zvd+f8bkHQa0h+mVf4OOxfU8wlkJrmhG8UGiSFE1Uq37fruQ4mVk\/QWnmFQuTeO0il0vs9JgYVjHQdhESg+47RUzVCczLI5VoInkZRTvolBvHJAKcsKGHArxkz1rDdfPAzHA5XOR+4aQ45O49OnuXeCjNct5e6jxlN\/2fOvij\/J2\/H0+NMJIe5QPObZ1oz6KY+o8XLACLEQXBmrbGgUuAao6cajSn7RPRI3zXq\/jYhBF46F4WAK5P0EIaOdRtQUNmZIAtgXK8CCmt2O5Zf4eUkYPKpFWomONxev+XEcaID5vHUysqEbJRTBP6XJcpzmrwOpMzvEwuvC\/7fpis+wk3D+4fTviVqcOxZL5akj9xeLEJ\/g\/ETV0p4aePv7NwRctFwTk3w1Jp4VnFNWQpQr6x8epU758lzY7aguS0ouR\/BG6nuH6yl72H4\/lpzo\/tQ8nlx2oGUBVvDIBG4Nblgnx4NSbvdVky1o9uxsvB7B9P0wuANITW1v\/gjo3\/ob+LxUF5RF+DR0QuJ7owo10G5rcAi6iN+l9a9HzxeqveNPZvRQqzyCtrgHQjsw+vYZRY0J4atlsgwo+VSejiD9sAtPzSfx2MiQiJVtWREpTNr4qacDqBciatcGOKEwV5mRoWU6Rt87m450XQ+oQylfxw6YgkseC\/zDOlwm3Ks1jrjsW\/e61tHMLExHPKUuwixY3fiJxXtdXh0SMi\/HzZVNmm4CUWS3C943bqNkciUZfh2\/pm65gTm8RefGjUc48M0UC\/3t8cvaAz2hMUFvgwq79cAhJ5SWeldyn5TBd5dGLD3UXuypJd4D+L6igGNfPAJen8kMGOImaQ\/jme2nXzdQQrcqgF2ykMFecq5nxWD1rp+hLv+xOp9ygSETys89t\/ZKWop29e3E6Do7frGyF6p+ULzLlsam+f9mrb3tOeyNVaZXhMCzWxDqqO27o1eHIvozjLL517XfR\/3LH+0Zi0d1LODUG2son6xmRAwOlkbbtRq6EbeWviAKQr85+5vBsqXEkEwmRTD8vb2GlrFkZRUf\/zkDkeJvkOu9SqV3s2Z2ALhOAxHjPobcjHhtjKRd0ypJhLJ89a9Z\/X96XmtJPE+77Y3M\/\/eTtgPLDgButSfZ4L\/lwzYvzVa+Uh0W9R\/2dlaNKe\/hGc1B32GFa9i\/N1ZXSyT+Wjct7+ooM83SIoFTa+4bC\/SUXqdv3gbwtHFH4O0NH0JW4+34uJrVtYmO4DGmXukjP+afrdyyHf1pmdITVCtJMWudpZDUEliesrwjUdTd\/pZGoKt4yS39WZMWkHHCUjaZR4WcaYc9hCvbFlC\/jkpT\/EQSxZ1kd5FJrUdKaL075MKuNhb0jRBC9Ja3I4jbuOQ6n3HVtINHcYPBKze9Z+tLgEb4G2FbDKL3V9IB92B6z3D2uIjLbqbn8mXVOlbMlK1KBrWQ78VzKSjkURJrWgxYVBLk7gV3IBdniizlbfsyBTQva6mHRzDUrVmL97TfzMbJSdNGRylp9woOqb0s7GpyxNHy173efHxwod3SLG9Qmo1bS\/da5UUb9v+9Fh1v7T7hhFJ7mgahol8e8rjirXhgqMDQlwCATdb3UHogkiNIiud1jNkWKl6n+n4Sh1BbstYvkw2rpRt74x1LuVVzC1a6IcMd2k3M3IuBHeAYQh\/jhHcLibc2LIhec\/Kk9eL3Mi4atCZ0ho+WuiTnC3sIjA2tkKXLGCUatA\/MHWFAdOIUfSrtWRCQFOkewxWHwyR9L5vv\/3W5w3iJYu1xMVXT8Oq0Rf28wy4BLQj3eCT\/FGXcMHkJldPzVbpOcMbfTFruYen8tReYzFCoxOy9rsNTVdg0BZulp6TPjvgnoi4H+MAgEMlNotYD\/fhECh5CWrMIJQ\/EwuQNDc9masMXGFdXn12xU6EavwJJxTrUN0564sqx7NuiNBIdQcqHTwULOyY661LkTTc2XBbHF0oQWElv\/5SaFt5imTMXNr4WS9dWOsHsMTxR4wowiByaKvWja3DSsvTv9Dr15iFFsTakZBHO3zTu09vwOaa2p5pTLuO6ryg+4QLNYLp5P3lGRbPgD3Mq7aR6CZzxsWdB\/74w9ZNN\/3QBjLFmwuTASUGzMjl8yAMjCiZZx7709lbsy2TxwDfDW\/ZM6ixi0ey2+ODJmI8fk0DsZ166TLzqNqey\/9rw7vVhGYOHVYX2Tjkwi44Rtejiwm+QZZxiIcBg4Sghj1xrC\/1jnnwGkM2\/RDyAIv4\/8UIMK3bDk9kp9m2VK5333nVP5xKgpFUWtYkyDvtRMcGoWIP2MVPRY2pd\/tGF52ER+Um5oM5RoBkOiN4QLyYcI+OrfT4L\/0byJ1RPOdQxqtRz0vKipNiW4CCBU5yp+hQELIC2L\/TTfo5zohmVygVs3PW5jt5OfBNFN2RHoAIYOrXM\/TAD0GQTxMY1jsQ\/JoBUEvosdlpOkNmYfNLAYQFh+seTfk95BVIRnMD4XuzCX03bDbz492I5J0ImUA+2itOOGHaS6jBN+07+bDh8LOIsT0t03LrcgUuzuB6j\/NEPoAypuvcWPYnBVj0p4Pzx1pUU4+6Tyukghso13xraewHpP0qr5B4B9AohB5AEZ4VoBZm7k6JySG8qvBH\/3WuzJBpi69NN74w26JESD9NbWV9wD7vODahB1\/ZiZOqT8kY6ouJ\/VF9Qd+0zDeDOMyvcxDCkwO6pdTw7jIUP\/4kUMPBBFi7f6vRGm9vBmFY+mm0\/3DjDbfAcemJSaL\/p85rYjA\/2X1wag2ARA1S+QVQGHc+KUqk8C8YPs0UBbeCTxVAemt41mXxz0Z41ywD0DcBa1cPHvp\/8ksAwKr3GNCF\/Iwq9AabCBh93d3iVq58MoI9gOhvwy1ZnxK8kCaX4wExsviaCKFcOvDTO1UHaElfkdPPIii1dZhzkMVRiUNvgV8d3JKenBjgIfbwllRtR0fQNX4ibg6AeUgL\/9nbE67v+cfP6G0JPsYCN\/Igh5\/MGiJExpmmVvp9MZmJaoIl8KBT8CmhQdGKeK9Uo\/z8NOwFLrxWTBiHV36znR3BCIT2bFG6Ek7QNsO7aZ0J4N3QPkBES+uNGHwjiCsucDKCR183MVozH4n847jrwSIBpgph0m6sSkZti5JZgXSjgTAF\/4bHeHt\/QKizF\/sdNd6Tf5Zo3ksr9lKBJDRUuWW+qakL8djWzip8yhubOQZSp+w4W6eZXX1VNeRbQ3P7yUaG3Kntdc0MupGgOHXaZJyvsRZ7uH0KvkkhNLYadhDJ4a3bFHezaC8v4htk3pxycwXedg3Y4j1AX54e8Cx1xmpHtbucQtfAKyODWFMXr1VyibZcvveB\/qYkpiCckfSi\/Gnj25h5nOZX5\/vAVedj\/7gNXT1qxre2YIaiUK48MmH6ZB8GtcIEA2ybmPZV7Y1M4PRPAvSNfTGuXDMfQanajBMOZa9M\/T3q\/O8ZPHrQ0ORxA77NZLMNHlvUjWAlbK4BV3JdEXrPFN2SZKKZw91dIzFcTZ75JpaJD6iO9DcH2yROaabJjS39WlqSVOxigc9hLQFub06fTJq8nlgAHVTemZTnssKdxlfhg54jALxJqWWL+p9WAgXDeZS3HQrC9XYfeKX\/+PZoHreQmS+c+CDKU2P68e16nkOnHs\/yKwDXdgmGjQ1JBhOYXgmdzTHzYwi8zXu9GSbZfns8+bKG1YFoZP1OVTdIPJBotIHEiK1pJX4lN1uHJiey2oSunbOr2IdvACNSxwnZ0e7u9+aMERRAfIces4PLLYti2wbnt01hTxyp32X1l5kOJb48YURbGttsAIOTxU4bcPeaZSNWpjzR2gv6SO7S1Q==","iv":"b26664f94c7988c5258ad37150310557","s":"a5c609ce93a30da3"}
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