Mobile
September 24, 2012
By Tricia Carr
Retailer Barneys New York placed a banner ad on Condé Nast-owned Vanity Fair’s mobile site, but could miss out on transactions since it did not optimize its content for smartphones.
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xSW8zRMSklr7PIyPFTW203BYeUGWAOEM+xsmevdLDwBw7BN9NORd3nFBMciow8dksBTBN3HNM5LD9xwTLoSXW1eFzuIVZH2\/XiJSLhsV68OXP89\/hlqwhYxaItTri33EPIbC3CYvECODYlJLcPF+ioFyBhQwvqd8WgRnS+FIJH0q+DW0yoPm+j+WQhD\/UyLHqsCIUIS3U3LDQrRSXzb9yaM1vUpyRg3+HSdYGhac3VGMbJyXtxUBlcDcOTX\/E4ZhVZu+XV7VVPQIRwZq9AcTfk78O\/K0cLNejBgEab4KXq8xpjtYYw35\/\/bz4t7pU9DrlishY47rtqpBO3p1Mm4bOSjsSDIYDzg0Q4HhqR5Epyd3ZIcRJhQ6F3jixP2WEQgRlcLkuJ+6wzwdLMmZt\/\/qbNbW249o6DTtymfmXDA\/xqFlhELG5GIzmGU7XUY+3lDRoHlcK3NUOOGeBDMi+FbQQNPklH3qF8PjZ61QSugtcGpwvFnOTjQ5wEn+eq4nMDjQqPMsfkkrC5HlnShdLkVrSacpFTwV13a8znganQAMoDEIR4faCgkfgxiz0hVWn0goAajqG6PS6GiuH+o8GaKfEq5\/FQ7ULdhNz+0TZxYle74jUrNsnEk0qLqQAPfpXsjspKbpA0prGsKAwrquaVCZKiAit9S6HZokb+4oHUfanon1It6CNmSkxbKRKHpRd83RvYs+g0MxN4Q6DA9vmLzQTvj7mp+2mxmn0nAVeBpjaUB4yOtRGq1rB8G+bQwCEYo79oGb0WwQhvOHmjz1\/kFjTMerGq1Xq1UvAGahIoAVT7qkoREFLr7dSHaaBY7duE5NP+xNMy6iEIPWyxBASFbQduyq8s6KXAzV3+0Y3yjQvHRjrhxlQ1hxxH+o7dE5w+FupCfXXgZMGL++0ydQqZib55zqK\/Glvul1jS1iDm26\/KOB0ZRJ4vJ488o7xq7PIxHtDvB36dGWUupdXmmgQA6NLEQp1MZnUmdkGGMe6L2bBbNPci1O2fG4s00YnrFEg764TxedR0A\/P2HnfpezKkC62H+5OZLBHCrWctlGEH6q8FvYMsEprv5SaNBikiwbeyq8NaMvwFDR5xuajenfNrgE590Ev2kWcO8CdF1JS6MCwImKvSfgxqKcHWHMEJ4bT\/eQCnFUlQSANMGlJdUL4+bb6nD2KARk\/3s72i5WPl9rdnSQBQjpxUrnTgSQzrNcY3CyM4LUG6ZYiC8svPyMqgzlDll1BwN5f3t05TIUn7PbVHuBpZl8uKJAwXrvVUuDq7kSwUUs6uf4RXlzWR3zGspPc26xa0+e5NHANA6uZO6zgZaKYoxEwqgj73xtXRqCg3sguFvgfjfZYXiCkPzZ5nmPXKsuq6zyASUQhnpLK0ncKR\/taFKZRq94D+Ep+yjAjmNPK4n3shtDkvo5qTfjWn1sgldwBSZE3R3BIFR\/iCTjYbicVXFu9sGqSKu0GjeLVTtB4ko80oPiuRCJZN1CdVpiE6b7q23u5WIzg84m80GH+jVwKt9qwHxJmQrk7EPTROKaIwofii7xQFetYXqFCTDnaqi30WsHWP2idmf\/WMfHZCb3hPOQzbgwvvW2fLbhgJCL8rqmsKQSYIgom\/ZNnNX4c8bA2heHypFRGF4nLFZuKB2Tq75JeJ7XponSDD8lBcVSqPbblN79CZ7Rw7T4b2JGyR\/U2VjVI2Sr1+\/OkwNVxTXBujcEA4i+VmwrfP8GwydE3FIy86roJAOda6uzZgsOH5I+5lZ3nJIUSf2nXUSHLsbnvz9oXZgSHa54ZkWb8qGLX97zonrP4mXlu7hFScbafY+x2vuXVwpwhC0xhfJT+7tgt70dliJBhlyrs\/s0\/dCMOccTRAhnnv6EOWlARU7mrN2cpV51gggVUoCshGOBQAZhxi6PNm72Qc5fZwYLzOKA0SiGklEe4tJfQzDVuttv3KYTE+XAp1Wx+8KhkF8nO2IDFzUByf6wsSRstXESLXN\/ptEaOZeSsOlfAuHWxdBfiWpXEEDRHen4HvLuwChhTqRDoWCSAQjBSkZShAJA9prl1dKwZwa9YJkWWAoskwsCxluKFx\/kCX5aLo3PgXyc8ebu0ktVHoZ4qGm1rfSVhMs6sVX9vrMQAikom+2m7ea2CEJc7jqV+4+4yIaOUeWzNTzcxXItRQKogS80LcVoQ08e8b3BIDkd2EdalnfECcMMdGO35LIby40P5ajHkhVugRag6lxz8aEsDGojvmTx4jJvW3tNWL9ZY6xQwE0ia7FTPpk9rxABx08kk5Ikbsh1Rts9jIIxXOhsyJNWQvlums0K9JIip9bRDq18GhEjGBjTDGhsavvpPwT+UWpfNff5eesA4z6hQ41w197X34GHrfgJii5NsPdTGESWiaNqvPPm+1+mQqHMdPJ+MlqDqMUdAwQVSlc9NoKVULLO6gTCJ0sWFpw8BHWnJVE5xbniQjlw65zljIezxDGc1p7PHswXF0IJTNNQxigDSzD7utreYgELmz2u4SlHbw4tJIt0q2B2Obd\/P9iE13Qz8aRqzlzg9V1H9cWAduPWvc6\/icBFSqRMrIwm0Mu9tg\/L4M4S5uFzp88BthA8FaUT0nvYXh786fVufC+HnW26zBRbnPXw+0YDFFNayAaJCLBKbtmE2UZPdVTSIZ7EDt8Iq2j7SaY1ZnrHcKq6jFJxkGvQIVGZfPsWCOYJnRhglmGJTTmtluG5qSfn7cVepMzUIX4CEZT495Tl9OtyL5LnYx4H4cNpI0gXzbQqrP8GByAYPsVz4EgIFOAXPbkuE+GJ16auoYCNC23pMtPsb3LwxhkSW5Fooz+ygGy4cB4IUXdI+OWpXAl9hAs4yRnc9LySygx48oagy5o5+yMqraezbp9iVgOXfdfWRz5zxWB39+xTZb1kenacnSqI1K2oYrUCaQgYHVfTTiicfEeW457WFq9v\/jK30rOewBXuW7j6Rrago2b6xz95gVv77\/Oi7aH\/oaYlGxakESbS9BUPiALIU\/NPlvQVBp10+gp82FlP7NWV177kTpXykZxEM5IddMYkNCukboPO55HCyOr0Rt+kO85GznJ\/BHfSTxfJfSv8dz71LKO6lkgnU3iL3oa2ir+86BwIF2YQ6rPzjZjCy3+\/7dX8vLMtkLUs4dkwtbD7Du7pVaFoBMOWLJbhIE9iHRePEreQ22B9aj1QiJcY5ggtuhd3nPFrbd\/P4Ih4eBjVdlZX++R7+n8IcBiKk7eOzsIcBaTQfS9HYrtHI2oyNOIoFV\/pOhZsqZruPmAytXqnuT9HJqLrGK00alJcr3AOv0Etezmj5U7ynO0z7cd8zF18GmXuY+yKSfY1oLG9FfNYyORrtq7JQPDxrftJ1LRIlzAV0iDsTd\/3TpMJyXjJzE1+jd9qCBQvJgmt0mq6A7l3FT3bCYnmknRYJnid7qGpsX6EOB7zar3OSjbqxd67Id66NKOgrJ24IQWheUJIN6CHP6NMUIbK0ewxyDMvRLOLOqVltWd+bC3bcLx2Vkx+9QdhbCnXo0tjzgNQPYB+jx9CIo0L2OXPb8ZiCKINRHiBQ7PDTVriMLUlE8XBfurqncRYxLqioO0UL8m5LTtBzRb8WVEf2SwoG1yyhtLFCAG+ZWQ5qlHx4lep8F8471GnOmYKwUaKe0Yx5fod8VcdUV+bzk0PRCa565fLEjR1oRLiKNCdFZ+dhJk7rMnsZRnFusuFT6Dk9RDqMQ2g3Fvq8y8Gme5Ivy+mjEcHt2qSMw6ea4BSN9OBJugE\/JgQKHi2rIINMk1rF+QH0v8BRm7UDCeEMk9VYuEXpfbSKDdocNN2DLX1GQgJdxw9WOQot9Hlq7360Bp71O2qi4dklN2WQBsRT7Bb68smw7MwqXC5yWnMcMWpWvSezzEzfdqj7btIvLv96GKpvW9HJq5744iOBxiT2x1vy+Z3sZ1rEbmgyl\/PQkel+hZRkwGaw7cG02Tg4c7T08z2fGqVLZVD3EksMKOQwOjqCq\/Wq0C5h4eQu9Tozga9DoPY8YheQmiFEs41+T1Rgq64oO9pzGyvgqsCjdZ6VWmvFeIOTR6FM50KBfwDfpVZDV92kKp2AFOKk1emJqPEFgWVuRwtjFc516HYS1RaPeIPT78x84DD5lLdepy5y75BXUug+J7jlSXcahAzya4G5wtZe0lXO15hrt7j4vVci3FWkf7rn1HWy9uRoVuP0aNjkigXdwxiRL4UKZAq7z8F9nOBgVwXGNGY36EMT5CjUfGOuaLExcyIpxpsaYaAp1zRsVYNAnVv4tNODUFHvKY4Vb6\/\/jvgbMDKNPA745fQt2M8Bcc\/5gMcvA1TnAp9HQ8SbXPkJy00YMZehShYsx8LeVd4eHTMABWqE4nfHvQeeWhEOcpP+DOF\/AeqNy+lBym1uPiA0jI5MUED3xarx3EAE6R9Gvi\/bVX+9V6aAjcdP2xN1Boufe2YkPXb24RENqSjw3ifx4MKjaRHkJkipxXvUoDubFAGLoQ8TvhZr9xjxa+S5SaSZZSTj17CyjKK9kfFVpHmZkvbUK+7mt42tDbjs0+5tyqdMtYiGpmVzyptN1qgSaH+Mi\/BRETzMkl8RGKjW5Wfn3MkWlxv42Be+A3H95MS+uQlNXtw3392Td4+3EZ+yRBCxu+lM1+gUA84U3g4hztZ2M8Y7DBRePb3dhy0mKTArfk5EMBtyTfmfiy9N5JpmZxgVCDckuMJaTzTvbKLO5s3qaRBWpDPaXNo39Eh6kKSLr0it3OiTUmocEP6uRY6qdddPsfrtfzdO\/Z0asG+k402\/gRQtxJ4NVV0Mqc\/CjR1ADLFgdlXcCAI6lrFj9tpHx7WikWELB3ImsKO2TnUF95NNkjsnlLnSxGHte0BWAgz\/SWQoGD8y3sXsIloPyVCl7iIlqftkinxJaRP65SBtrPaPz1Mb2AZIUco+Wi+YIlMbxIiRYOiQlIXmzcJkNWkNiGEJz1P0jw7rIesjOo92V6p6ubRhzU04TmTLP33CspGHg160WDU97CQobjTKFULL9\/Jh9O7oBhTNLzfLtuOko6JnxXPV9LXBESg==","iv":"eedc8abc167e54b7ce51f7a1e3a4294d","s":"b62f91f46e6adfcc"}
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