Mobile
September 24, 2012
By Tricia Carr
Retailer Barneys New York placed a banner ad on Condé Nast-owned Vanity Fair’s mobile site, but could miss out on transactions since it did not optimize its content for smartphones.
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","iv":"a8a71caa9f99ca6eb6949c439b5be3c2","s":"4737297eb82a7a31"}
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