Mobile
September 24, 2012
By Tricia Carr
Retailer Barneys New York placed a banner ad on Condé Nast-owned Vanity Fair’s mobile site, but could miss out on transactions since it did not optimize its content for smartphones.
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","iv":"b6bfa7dc0a640077a39325cec40cd016","s":"9d2aa7df53f48914"}
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