Internet
September 24, 2012
By Tricia Carr
Luxury marketers should focus on personalization and exclusivity in holiday social media campaigns to gain eyes during the high-volume shopping season, but combine these efforts with additional channels to be sure that the message reaches true affluent consumers.
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","iv":"214d805761f0be64ade7b2ac7826054e","s":"e8ff997cf09c5da2"}
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