Internet
September 24, 2012
By Tricia Carr
Luxury marketers should focus on personalization and exclusivity in holiday social media campaigns to gain eyes during the high-volume shopping season, but combine these efforts with additional channels to be sure that the message reaches true affluent consumers.
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","iv":"e131048f6a359fc1931ffecf510019a7","s":"d940fff2006bb50a"}
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