Internet
September 24, 2012
By Tricia Carr
Luxury marketers should focus on personalization and exclusivity in holiday social media campaigns to gain eyes during the high-volume shopping season, but combine these efforts with additional channels to be sure that the message reaches true affluent consumers.
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","iv":"b9b878beffd81c866f812796009a1105","s":"8b9090746f2f5efc"}
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