Internet
September 24, 2012
By Tricia Carr
Luxury marketers should focus on personalization and exclusivity in holiday social media campaigns to gain eyes during the high-volume shopping season, but combine these efforts with additional channels to be sure that the message reaches true affluent consumers.
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","iv":"8fdc595e20dea2bf77d4546d39598865","s":"7e28f89bc65940fd"}
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