Multichannel
October 18, 2012
By Tricia Carr
NEW YORK – A Tod’s executive at the Luxury Interactive 2012 conference said that affluent males are twice as loyal as female consumers and can be reached best via email, brand partnerships and a lifestyle-based digital marketing approach.
{"ct":"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","iv":"01b0fe7b9497e3c15d2a073aaa6f7227","s":"b79d941d5fb44a2b"}
Share your thoughts. Click here