Multichannel
October 18, 2012
By Tricia Carr
NEW YORK – A Tod’s executive at the Luxury Interactive 2012 conference said that affluent males are twice as loyal as female consumers and can be reached best via email, brand partnerships and a lifestyle-based digital marketing approach.
{"ct":"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","iv":"e024fd35dbd2f65e4308b4322774ce9e","s":"bb48d4ce098fd2d8"}
Share your thoughts. Click here