Multichannel
October 18, 2012
By Tricia Carr
NEW YORK – A Tod’s executive at the Luxury Interactive 2012 conference said that affluent males are twice as loyal as female consumers and can be reached best via email, brand partnerships and a lifestyle-based digital marketing approach.
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kumLEXQ1NGw7XcjmdywhRyTOvpuqtibqhSqDtGA8ppwSgpsiApCT2cgy8p1k+Ykl0qH+oFP6HVCBDNv7etssTblJLDJadzWB7ouZUwMFNdLMfV\/3faA6LQ30e42t5GbzaAqFp5XVET1JedH0yADGtGVwIWTn\/qFshFY9SmdwzfxrTTAzbeq2D5+yEotcibWG9Z96X+i3JmriNB4CnlhrfgtHs07aFdHLZZ6p4SF6ULx6UWIGCuMzDNPLqP7vnGKFtoRuIukgHD9SyfJMykTBKRdoZsIa0Xv97zImo7rIVyHA91ew+NTzynJEYjr\/itIpc3pJbdwQrDHCCVpCiLycN9kyL11CJSRCytIyf+oOEtrk5KOZlNDGv49E2c974K4B4i7nkNNuQBvb3IwlfR7Vsz7F+MtGA6L\/dMtay\/mBrKM17dwe7mE9LarBWR0xd\/8FKrnVnHj9FjiocEKOA7bYuJ4sJq3Pw6oTUE1aLzQ9iNvKRWUmTJg13GxnKOvHr0qisvHTXdBwnJDCOPHVXRyBnFmZUm4AJ5CEQ0FoOOAg7z9sD3ZaSURiMfRVFROTmefRDc7H4m1lrXt2xMFkCMsRy0WEOjVe1EJb4Vbduv1sT6+I+FxTROvHeN+ggnK9Q0h8ngR5evVdBZKNhgT0AAiIJjCR2qMrw9v87rngrdXeFMs2HvR6IKIWoiuaCOVZnHhlpyoxUaVUkgLRwrCZcECVF6lEVvBRIqR5q\/2OXoMzeGu8veFuAQs768MxokwI4uJnIs7w5xHPmG307nDyQmS\/Vegfa+ZSwcB3sF8Ve+f8j9Cr5iVfV8HkxsWRafTlCQf\/ZDEeTHkFQJYNGZuo3BnY9fYh7UBqeAysjPSba1XkquYkYGGivSKgYqER+RjJKWIX+lhFL517zFj8ToS9C8gggWri2S\/4zYOqmmcCJij8Hh\/mmiZ9kEF2f8ZgTVMWR+VaF1VocAGUiblPruVdt1hEB1mNNo0kZWV4VBxJYYLwZx0hMWxAJm\/d1BsHNSc1gpi4KKI1+twRsfcdN82Nxumn\/8Qc1NsflZBaJw5sTTGZwsV0vLfGSB5KfymyRUoIjXn+Pjdb85GmcEwP+Eeuo+c1tC7zUEJVZVNTERq7tAZeVPwkyoCw\/CS2rsrSe9Z5jlCQtDShsn5lIc27XhXB67j3oe5u0nknK0A\/hVuwEMkcHYiGTPHvnrnPoR9ANC0GXyZiamxc5TqKEwxpKl+7wUqmOt2ppn43PQDUXLh7G+UoKLLO7eNe1fyjaNW6dTn8HERd6DS11AUvOpg23YmS2hAQlceA2SXJAf1Gy4umeF4sFREldsSoMA8BGUvFxcruqmoGeu+oeWWgAmI35m8QURrI1tAMCuEFcjWLGe\/NSzQE2+3bnwzR0K85OcMiH\/k8wWmCSiZyyjc8UjS+m1wTY\/4GfzLwS042xZA1J5zkhnvEpd78Pi1WcVayszp3Ff3RfidiU9QpiGKA\/1SXOpi3GNAmUDcIhhUiu2raZ56VYWh2ZdNzabOCBQrKrbCW8sfN0\/nW19ehVTokgzqUX1+W4+fcySh2KdRsH+xJ6TbVNJsW+wonIDy2HmPIHX8QV9jOHGgnaERGtGKC655M7hFEeVEGjfVZBRA00Kt8GYgb0tSvRpu7DyBceUCFmqMNXPk=","iv":"672aef3d5a6cc7728f467d8d3bf933d4","s":"bb6cdceffd02ac8c"}
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