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Dec. 26, 2025
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Multichannel

Tod’s exec: Influencer collaborations vital to cross-generational marketing

October 22, 2012

 

By Tricia Carr

NEW YORK - A Tod’s executive at the Luxury Interactive 2012 conference last week said that though millennials are not an immediate source of revenue, the consumer group is a long-term investment for survival in the industry.

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  1. Brioni launches anniversary capsule at Bergdorf Goodman
  2. In conversation with Hong Kong property and hotel mogul Adrian Cheng
  3. Dior dives into French Riviera with escapist fragrance
  4. Veuve Clicquot debuts après-ski activations
  5. Dior, Rizzoli to release book on Lady Art project
  6. Piaget fetes sixth year of USPA Gold Cup sponsorship with new timepiece
  7. US luxury car market expected to double in next decade: BCG
  8. Savannah College of Art and Design debuts SCAD LUXE research center
  9. Hermès showcases the surreal for spring campaign
  10. Pratesi continues retail push with new Boston boutique
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