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Multichannel

Tod’s exec: Influencer collaborations vital to cross-generational marketing

October 22, 2012

 

By Tricia Carr

NEW YORK - A Tod’s executive at the Luxury Interactive 2012 conference last week said that though millennials are not an immediate source of revenue, the consumer group is a long-term investment for survival in the industry.

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  1. Ralph Lauren, Team USA reveal 2026 Winter Olympic uniforms
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  5. Presenting bespoke models, Bentley tributes ‘Dutch Masters’
  6. France welcomes first Case Loewe location
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