Retailers are increasingly dipping their toes in mobile commerce and many are turning to simple technologies such as responsive design to quickly repurpose their ecommerce sites. However, that is no longer enough, nor effective.
{"ct":"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","iv":"8101a89cdc191b2eec28f23a31eca529","s":"fdc0a974e142c03b"}