Retailers are increasingly dipping their toes in mobile commerce and many are turning to simple technologies such as responsive design to quickly repurpose their ecommerce sites. However, that is no longer enough, nor effective.
{"ct":"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","iv":"a0fe87d9916503292a75fb96e5462f08","s":"2ee85b1caf5c46ad"}