Mobile
October 26, 2012
By Rimma Kats
Estée Lauder’s Bobbi Brown is using mobile advertising to promote its new Grand Central Station location in New York and drive consumers to it.
{"ct":"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","iv":"c78d5b40d02ee5173897d6328de9c53e","s":"c3f3ccc2c0ebfc45"}
Share your thoughts. Click here