Americans viewed more than 3.8 billion video ads in August, highlighting a big opportunity for luxury marketers to target consumers via this form of advertising, per comScore.
Upscale retailer Neiman Marcus is letting shoppers jump from the pages of its catalogs directly into its online shopping platform in one tap via a new iPad application.
A group of seven major marketing and media trade groups have launched a new program to give consumers more control over behavioral targeting in online advertising.
BMW is partnering with the Solomon R. Guggenheim Foundation and Museum for a six-year, worldwide initiative to explore major issues affecting urban life in the 21st century.
The growth in smartphone penetration, faster mobile Internet connections and proliferating mobile apps have created a perfect storm where the mobile user experience is massively improved.
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