Television
February 1, 2013
By Erin Shea
Lincoln Motor Company is continuing its rebranding campaign with a television spot during the Super Bowl XLVII broadcast Feb. 3 on CBS that was created using consumers' Twitter interactions with the host of NBC network's "Late Night with Jimmy Fallon."
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","iv":"94d9ec942fd499f76a7d489d56835425","s":"61ce7dfe6d6f3578"}
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