Television
February 1, 2013
By Erin Shea
Lincoln Motor Company is continuing its rebranding campaign with a television spot during the Super Bowl XLVII broadcast Feb. 3 on CBS that was created using consumers' Twitter interactions with the host of NBC network's "Late Night with Jimmy Fallon."
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","iv":"da5cb38e64d0b07c3c098e64419451e4","s":"b52bc01dfb3f1f3a"}
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