Television
February 1, 2013
By Erin Shea
Lincoln Motor Company is continuing its rebranding campaign with a television spot during the Super Bowl XLVII broadcast Feb. 3 on CBS that was created using consumers' Twitter interactions with the host of NBC network's "Late Night with Jimmy Fallon."
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","iv":"4ea44851432fc3ffe5fbbee85cb8f676","s":"5dcd1c7772f5f890"}
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