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Franck Muller connects print, social media via QR code

March 15, 2013

 

By Erin Shea

Swiss watchmaker Franck Muller is directing print readers to the brand’s Facebook page through a QR code placed on its advertisement in the spring issue of DuJour magazine.

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  1. Kering loops France’s Ardian into Fifth Avenue investment
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  3. ‘The defining theme of 2026 is connection – between people, systems and senses’: The Future Laboratory
  4. What’s at the end of the catwalk? Overtime pay, lunch breaks and other worker protections
  5. Moncler returns to the slopes for Grenoble campaign
  6. Capri Holdings closes Versace divestiture
  7. Louis Vuitton courts rapper Future as ‘Friend of the House’
  8. Luxury Unfiltered: Why the best luxury experiences look exactly like the worst ones (on paper)
  9. Longines announces latest Ambassador of Elegance
  10. US lowers tariff on Swiss imports to 15pc
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