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Multichannel

PPR’s brand makeover as Kering with owl motif to show new cultural vibe

March 25, 2013

 

By Tricia Carr

The conglomerate formerly known as PPR is solidifying its focus on luxury and sports brands by changing its name, a move that is likely to shift the group’s global standing, experts say.

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  1. Bulgari names Chinese actress Liu Yifei as newest global ambassador
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  5. Dior, Rizzoli to release book on Lady Art project
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