Multichannel
March 25, 2013
By Tricia Carr
The conglomerate formerly known as PPR is solidifying its focus on luxury and sports brands by changing its name, a move that is likely to shift the group’s global standing, experts say.
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","iv":"af16d3cd83a6a61593d9a7e287e56917","s":"ef10534fd7544d18"}
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