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Multichannel

PPR’s brand makeover as Kering with owl motif to show new cultural vibe

March 25, 2013

 

By Tricia Carr

The conglomerate formerly known as PPR is solidifying its focus on luxury and sports brands by changing its name, a move that is likely to shift the group’s global standing, experts say.

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  1. Day’s wrap: LVMH, Valentino, Ruinart and Sotheby's
  2. Mulberry revenue up 32pc, showing solid pandemic recovery
  3. Les Journées Particulières returns as ultimate open house for LVMH lovers
  4. Dolce & Gabbana's new Light Blue ad virtually indistinguishable from previous efforts
  5. W magazine enhances print’s fixed plane via September issue AR activation
  6. Krug raises a glass to rice with new cookbook
  7. Gucci, Adidas tout retro sportiness, chicness in new campaign, collection
  8. Fendi reinterprets iconic cafe with temporary bar in Milan
  9. Dior explores ancient textiles for summer menswear
  10. Call for nominations: Luxury Women to Watch 2023
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