Multichannel
April 3, 2013
By Erin Shea
Swedish mattress manufacturer Duxiana is pushing mattress and bed sales through an emotional message in print, digital and radio advertisements.
{"ct":"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","iv":"e68cbe73cc858381d49d2046f94cab7a","s":"c4bf165e9e90b4a7"}
Share your thoughts. Click here