Multichannel
April 3, 2013
By Erin Shea
Swedish mattress manufacturer Duxiana is pushing mattress and bed sales through an emotional message in print, digital and radio advertisements.
{"ct":"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","iv":"77867fd73e89afca39d1c80c8c77e478","s":"3117997404ddf184"}
Share your thoughts. Click here