Multichannel
April 3, 2013
By Erin Shea
Swedish mattress manufacturer Duxiana is pushing mattress and bed sales through an emotional message in print, digital and radio advertisements.
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","iv":"06092b31c3ffa8729bee44f20d16ada2","s":"41e4af87da8718b2"}
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