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Advertising

Consumer reaction shapes successful marketing campaigns: ad:tech speaker

April 10, 2013

Duxiana mattress ad

 

By Erin Shea

SAN FRANCISCO – Marketers should craft advertising campaigns with their target consumer's reaction and emotions at the forefront, according to a brand marketing executive at the ad:tech San Francisco 2013 conference.

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  1. Kering to acquire jewelry manufacturer Raselli Franco Group
  2. Dior dives into French Riviera with escapist fragrance
  3. Brioni launches anniversary capsule at Bergdorf Goodman
  4. Hermès showcases the surreal for spring campaign
  5. Luxury Unfiltered: Why luxury must evolve from product to purpose to stay relevant
  6. Chanel unleashes ‘From Dream to Reality’
  7. Piaget fetes sixth year of USPA Gold Cup sponsorship with new timepiece
  8. Longchamp x Robert Indiana tributes 'Love' sculpture artist
  9. Pratesi continues retail push with new Boston boutique
  10. Luxury Women to Watch 2017
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