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Advertising

Consumer reaction shapes successful marketing campaigns: ad:tech speaker

April 10, 2013

Duxiana mattress ad

 

By Erin Shea

SAN FRANCISCO – Marketers should craft advertising campaigns with their target consumer's reaction and emotions at the forefront, according to a brand marketing executive at the ad:tech San Francisco 2013 conference.

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  5. Seabourn to broadcast 2026 World Cup aboard luxury cruises
  6. Chef Yotam Ottolenghi to debut first Netherlands restaurant at Mandarin Oriental Amsterdam
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