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Advertising

Consumer reaction shapes successful marketing campaigns: ad:tech speaker

April 10, 2013

Duxiana mattress ad

 

By Erin Shea

SAN FRANCISCO – Marketers should craft advertising campaigns with their target consumer's reaction and emotions at the forefront, according to a brand marketing executive at the ad:tech San Francisco 2013 conference.

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  1. Kering Foundation to examine violence against women, children via new research program
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  4. Prada taps ‘Re-Nylon’ profits to resource environmental education
  5. Gucci studies connection in spring/summer 2025 campaign
  6. Luxury automakers reveal new concepts, activations at Art Basel Miami
  7. Buccellati brings retrospective show to Shanghai
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  10. Femininity centers Miu Miu’s fall/winter 2025 campaign
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