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Multichannel

Bulgari triggers renewed B.zero1 interest via cross-channel campaign

April 16, 2013

 

By Erin Shea

Italian jeweler Bulgari is reinvigorating consumer interest in its iconic B.zero1 collection through a number of social promotions and an exclusive event.

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  1. The Ritz-Carlton Yacht Collection partners with Johanna Ortiz on deck takeover
  2. Ferrari confirms Luce name, reveals design direction for upcoming all-electric car
  3. Your watch collection is probably worth more than you think — and your estate plan doesn't know it exists
  4. Photography, AI guide latest Jaeger-LeCoultre ‘Made of Makers’ project
  5. Loewe Perfumes boutique takes shape in Seoul
  6. Burberry bans exotic skins
  7. Luxury Unfiltered: Why algorithmic perfection is the enemy of luxury hospitality
  8. Karl Lagerfeld reveals next chapter of ‘From Paris with Love’
  9. Singer Olivia Dean fronts latest Clash de Cartier campaign
  10. EBay to buy Depop from Etsy for $1.2B
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Your watch collection is probably worth more than you think — and your estate plan doesn’t know it exists
Loewe Perfumes boutique takes shape in Seoul
The Ritz-Carlton Yacht Collection partners with Johanna Ortiz on deck takeover