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Multichannel

Bulgari triggers renewed B.zero1 interest via cross-channel campaign

April 16, 2013

 

By Erin Shea

Italian jeweler Bulgari is reinvigorating consumer interest in its iconic B.zero1 collection through a number of social promotions and an exclusive event.

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  1. Luxury hotels can leverage social clout to attract young affluents
  2. Gucci commits to carbon neutrality across supply chain
  3. Register now: LuxeCX: Customer Experience in Luxury conference New York Sept. 25
  4. Dolce & Gabbana shares contemporary image of a king among men
  5. McLaren moves North American head office amid market growth
  6. Lanvin extends New York presence downtown with SoHo store
  7. Neiman Marcus is Luxury Daily's 2015 Luxury Retailer of the Year
  8. BMW merges with consumer lifestyles for new 3 Series film
  9. Amazon's latest smart speaker presents engagement, commerce opportunities for brands
  10. Call for speakers and sponsors: China Outlook 2020 conference Nov. 6 New York
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