Luxury Daily
World’s leading luxury business publication
May 23, 2019
  1. Strong storytelling key for digital, physical spaces
  2. Off-price – Luxury Memo special report
  3. Chinese beauty buyers show growing interest in niche labels
  4. Moncler strategy based on speed, creativity and flexibility
  5. Day's wrap: Four Seasons, LVMH, Baccarat, Ralph Lauren, Sephora and Hearst
  6. Day's wrap: Four Seasons, LVMH, Baccarat, Ralph Lauren, Sephora and Hearst
  7. Franck Muller designs "first ever functional" bitcoin timepiece
  8. Global wine market sees shifts in production, consumption
  9. Luxury Daily releases 44-page State of Luxury 2019 report polling industry insiders
  10. Day's wrap: Mercedes, Prada, Franck Muller, Nordstrom, Cunard and Loro Piana
The News and Intelligence You Need on Luxury

Subscribe now to get full access for less than $1 per day

Comment
  • Email
  • Print
  • Reprints
  • ARTICLE TOOLS SPONSOR

Multichannel

Bulgari triggers renewed B.zero1 interest via cross-channel campaign

April 16, 2013

 

By Erin Shea

Italian jeweler Bulgari is reinvigorating consumer interest in its iconic B.zero1 collection through a number of social promotions and an exclusive event.

To read the entire article, please subscribe or
 
LATEST HEADLINES
MOST POPULAR
  1. Strong storytelling key for digital, physical spaces
  2. Off-price – Luxury Memo special report
  3. Chinese beauty buyers show growing interest in niche labels
  4. Moncler strategy based on speed, creativity and flexibility
  5. Day's wrap: Four Seasons, LVMH, Baccarat, Ralph Lauren, Sephora and Hearst
  6. Day's wrap: Four Seasons, LVMH, Baccarat, Ralph Lauren, Sephora and Hearst
  7. Franck Muller designs "first ever functional" bitcoin timepiece
  8. Global wine market sees shifts in production, consumption
  9. Luxury Daily releases 44-page State of Luxury 2019 report polling industry insiders
  10. Day's wrap: Mercedes, Prada, Franck Muller, Nordstrom, Cunard and Loro Piana
VIDEOS
More Videos

MORE IN Multichannel
Hearst continues changes within its organization
Sephora releases new manifesto on inclusivity
Ralph Lauren taps baseball legend for latest scent
Off-price – Luxury Memo special report
Four Seasons revamps Los Cabos’ Eastern Cape
Cunard reveals Alaskan itineraries, Glacial Bay trips



RECENT ARTICLES
Day’s wrap: Four Seasons, LVMH, Baccarat, Ralph Lauren, Sephora and Hearst
Hearst continues changes within its organization
Sephora releases new manifesto on inclusivity

Baccarat, Woodford Reserve craft $1,500 bourbon
LVMH, Rihanna collaboration moves away from traditional seasonal collections
Off-price – Luxury Memo special report