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Multichannel

Bulgari triggers renewed B.zero1 interest via cross-channel campaign

April 16, 2013

 

By Erin Shea

Italian jeweler Bulgari is reinvigorating consumer interest in its iconic B.zero1 collection through a number of social promotions and an exclusive event.

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  1. La Perla nabs Oscar de la Renta exec Morgan Richardson to grow lingerie business
  2. Subscribe now: Full access to 90,000+ articles, reports, videos and images
  3. Wealthy to grow 5.7pc this year to 26.6M with combined worth of $110 trillion
  4. Register now: Luxury FirstLook 2019 New York Jan. 16
  5. Dior asks award-winning actress to spread joy in fragrance launch
  6. Rolls-Royce to unveil new digital art based on cars’ painting data
  7. Bloomingdale's gamifies in-store shopping through Snapchat filters
  8. Smooth checkout process could mean grab & go will be the new norm
  9. Michael Kors brings Instagram campaign to life at Tokyo museum
  10. Emotions drive purchase decisions, not logic: Forrester
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