Mobile
June 14, 2013
By Joe McCarthy
IWC Schaffhausen is appealing to its consumers’ preference for tradition and detail with a mobile advertisement on The New York Times iPhone application that heralds its partnership with the Mercedes AMG Petronas Formula One Team.
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o8g0ozLbS4c8YaR\/vahIAYAdQMK6IHnIUwfE7IIw9e2BmXEz5QkjXWti8W3ecwQGCMAw9zGevjKKJZJxAQ7erZof8KF\/tsV6Fv1oLP3NL+K2meDZ4lYNBt4\/0mt5wca9GYsTEUi4iJfIxdwA8dRd8efE0oXr6THE2bPVtKwXJvc9pmvdPsXxEYvINmQF88gzCnvyDxXTrDBCWIXeXZUyNYIOHqhaYqUVjEmJpRGBTzpBKuefaWMww2FqoMQ\/WwA0fwnN1v5xQiwZB3Hg3FkrLJHCyikMw8uHf0iOCYeOpGRg7lpxYhpdbwqBqJYUENKQXiBjKLUTwgv5Z05GoH4PPBtsByRZ7EfU3dGS92wf1R3o7HNT4bg6LHV4HUrk1wzAukv3jwNKlfz1tBFA+kRjdk6soFLYhj7O9NJ1EshCpgI7tN5K0VIlsbXtL\/Tyb193EgobqDM500+6BKG0unKfucnyJpbFrzNlZ1kH\/dPTs2htKXPf8FMUQUA+4WABhtx6HKKy0\/KrgezeJzPraTw\/xiNCCm1UnEMdEI1HRxYEMI9R+zF25dp8vraC21XXYtyn0\/vauxxg5DWSu88CXp3LmEesPIJ6IsHy0eoK9fI909l9BxSjNnxQ1OrwortVjDugJzLljj8ErzrxkyxTZq0x5L0J3lfT0m7kY8s3Py0\/Z+pO4\/OC\/W7FpTYkCoKNMqgN2mlLrL\/g2Kic56P01Is4K7qmBdIiFHOUbh9yLR1SEqW+kXNNpVZj378QSPHgnJT4H0LMdU7+A3kbPNfEuAGiJJaxWxV6rb4ULlIYzuz1prsc7sS4z5obXS7Bvz\/T68xap2laHNCubn80dpoHQZiJDqSv6ro\/LTjLcOPXvXd6gij7wRA+0iGEW4GNkYSuNg2bOwaM84eFaGuvmmaUKCc9ZYfPpEYTsviAbb0NJnYzuNPg3VsefxWBrCEElUeKiHmN\/RTNu3PQ9kBuKesRqQ2AMWzjoS0CGYNPj8xvgHcpWrKYrKvCWKjfLAZBkaxsVHCw\/tXBbqhMxf1O3TRTIoV+\/mtE0d84s6S5PR23HG5v7NVkOAbYwvG+JT9n8Vt4RlTP82vbl6bb7JwwaFecmk1YObfrtuJLsMuXvxGj3keVD3eYQgHbFjuWxmqjV9T3wocSjnKZeKs20JQm4nf5gQthwZvI7RizdtBCBaHyzrGNyKqljJ\/zqo5Fzt0mvIxQj2c7rFExbRSp+EogetfR+vVSzvEU0v3Yndntzsyu0CB4fcI7HuGyD57BlPOsmALFkQo2klUJf6oxKQHSHzBr9OKWOX0yLLedO\/7Azu8lxcqB+pr+DO6lLyz4pRBVMID+CsyjbeZtw46+xQPxaU2dhXcL9kQHcjuCmmVHNtpbRWDbpC6ca5GL8Od0j8rIDtOZL9lEaNpJQXIJzQ6mW4QCdwcyfIt7eX4c2AZ7XXpvHtiCBema4IE+qdiLe0H29HV6xmcC9QnPfj0Kj4ZWCM+jlB+m5Lh5bfJkyIs+JZ3H8Vu41DZJIdj1HvG+o2YgyOyoGJ9d0LlfLDMSLjbHbOw01ny8u1gZa4Y63RBOrDOe7GPfn8OhkZlJBBfN7EWuuVHE+tGaoYWv4CVew0m4OYg5qVJtsYFh4SQNWKGHVu\/9NAWd9n9+Nb7PVNbl0Y1d7qak0igxJMR+m44jGd\/Vo7CQ8J09GI0s6aOq+kL38bvegNZJ6kSsV2NWTDovyXMycbP9wg4JGCbog7jQ+y95AFBghvKwvFfc1XhHiFkj5aVGiCzHGolEjrPtK+ekaTmnVpaWl0ngcW\/C9glUMBfVROGSOOaWBis6gheQQbj6q0Xq2DhCmd7FoGNsgjqoNzetL9iy5VneymxN7eegMFsSgkcBhIMEY2clTf57DrbWS+34zrLtn0LLUlq+3GVa6PyYxoZ5W25\/wJ8tc0mIQMzwAeTI3FdIslsAJzSyg9u3uhdi4Rsod9iqpcsbDodjT5Uax7t0lpmpy\/Q\/6j0SZ\/99kk9CnlXTUUay0zzhDe28UbK6w7FiaTdHVNPshWMHjQN\/VzinofQxyYNWnmD4pACTTJ6\/5fNUUd0ZnvnbnDrJg+5L1MtZxyGJFcYC1BwPMld\/1HYVZFpKW0fXs0Dmszx8+r3PgkYMBOna5YNtLRSOkNiWX1Gvpj5cOZ4qrKh5zPhsXX\/O39N\/lQSL+63K5M+svWt6Hw7BfPML2F2S7Xdj30x\/jN+b0NsytMlYXhTZWIgAt+\/XAagI6v5sgW1ZTGmw6GB+gJ0ndwIShq1dO9XDpbtpu+vRcvvkH0cRNKbBfSLmafPrCpJyHrDAaKsPq9tK6iRDJ5Xhz5NktSYtzMH\/IvHTHcVKnVzpWqCVhAwFbfNL2q3V5pBrw3HVUiiPDJDACvJmGd137w4BW72llxTTYPKCWQekzf4wDJ4IHbLELximbRtjD3X6\/XcHFFox45NgbWOoZW2SFD1JW65Dnq4VD\/Bx57kwlAfYkKyUkhVPf3JQSVoV2lA8jT7\/Qu0CJwg8NPsof8RqzRTP5galNvwV7t4cC4YqrSDTZIgxLCQ+2Z5br+s9ENkvtQX+dMw2gJytw1s7MMW\/y06sOSrZIa9Oo7JXpeuoleI3xHvTfydj3xF6veu0K4GPZxze+b0a\/qxPr9Fd\/qKtVZSSMUj8souFmVk7kFmHOimQgoteAEDUQyIwuvcii8TssweTA8rULr69Bj51AsPW4YgCItgxaZxWOSCWMmU7ckkZyLwK8Qdx0qfIqyuMxRaxNM6iDXrbTuOBGzR4GP33DcOEVdyoFf+2zplEvYXitXZt6kRBDCf9Fy8UeDdevXy8PqfZDFod9bR5v1\/WvPPkL2eTVP5\/2Jv6Xsk45V0i0aSP2mE0eAb+cfRLZUAaNVvTeqKcre8\/kEcRTpSc4w2oPNpiTiUcU5wgRm7KAC2xXiy1BGrWYDGC4Ez\/CxcG\/BZv+GqhiOOX6g\/aWuSy0qLRnNbHjW3mqoY2UixfI3zg8scwRZoVbYioLcepdVwNjWbAdGikJCMs1QC49TaMsOrVn1\/S7FSMEujjj02NFAyfBeUCAcv5OODB2ctg7VZt1klyttArPa6TsRpqvuAkZF8wzsSKhzjk9ntqRuRDJAsz7rsNGhXj0J4VFAwvRYYLZ2Owthmmo+sstTlSzik4dIFFwiEfPfzGfj+pbttnJzz0aMA9MJIpJMVJmtnidJ\/7zMLAtVOz0Ys+nGKaabwxwpvk+yS8M6rKbBUbe3SOqBtZXaCuFD7OioKZld0948\/q9YgJEnDzS2GATHHX543JLqahQT0hLkWu0M7\/2q4t8c1XdcqB9JbJd8nVSaYTI8XTkZd12qpVPKOlgGBQbyxNO3aendEhgAWVx3GSLESLbXGFpSJ5FlQHNxaIcM1U7vo+foPiFqbRYdwQSQ1SQOYm4q45e85TRVgg==","iv":"e7e6b16cac6dae99e5a11cddc2285da3","s":"ec4ae1c9ce69460e"}
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