Multichannel
November 4, 2010
By Kaitlyn Bonneville
Designer Stella McCartney has placed a dedicated Web site and mobile application at the center of the sale strategy for its new Stella McCartney Kids line of children's wear.
{"ct":"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","iv":"7fc4cddf928d869629570c5fec4dfd05","s":"4edb5e2da926cbbc"}
Share your thoughts. Click here