Multichannel
November 9, 2010
By Peter Finocchiaro
Hugo Boss is driving an expansive brand extension effort in conjunction with the Solomon R. Guggenheim Foundation via print, online, in-store and mobile media.
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","iv":"fb67a906452e72a78185d7013b28f4bc","s":"be7b55b0e65e47fe"}
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