Multichannel
November 9, 2010
By Peter Finocchiaro
Hugo Boss is driving an expansive brand extension effort in conjunction with the Solomon R. Guggenheim Foundation via print, online, in-store and mobile media.
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","iv":"b582c6da35f72fbdab3456484ae5d73e","s":"dbd7b4d4d27dae1f"}
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