Mobile
November 17, 2010
By Peter Finocchiaro
Italian fashion house Missoni is pushing its fall/winter collection using a mobile strategy that includes a QR code initiative and an iPhone application.
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","iv":"29cd88bd61488d41f8efadf29a9d8a79","s":"1264249fa67fddf2"}
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