Mobile
November 17, 2010
By Peter Finocchiaro
Italian fashion house Missoni is pushing its fall/winter collection using a mobile strategy that includes a QR code initiative and an iPhone application.
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","iv":"2bb62326768031b6d98e4cef35262ad5","s":"56a70f0e66b073e5"}
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