Mobile
November 17, 2010
By Peter Finocchiaro
Italian fashion house Missoni is pushing its fall/winter collection using a mobile strategy that includes a QR code initiative and an iPhone application.
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","iv":"4d6e804c698a8eb10d20656c16216d4c","s":"9fc628251d6f8c2e"}
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