Mobile
October 4, 2013
By Jen King
French leather goods and scarves maker Hermès is showing off its iconic silk scarf collection through a whimsical mobile application that displays the brand’s lifestyle while creating awareness among younger consumers.
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","iv":"63b1086a95b0d01a9ab5c320ec944d1c","s":"3baacd601f6c056d"}
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