Mobile
October 4, 2013
By Jen King
French leather goods and scarves maker Hermès is showing off its iconic silk scarf collection through a whimsical mobile application that displays the brand’s lifestyle while creating awareness among younger consumers.
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","iv":"3f27d99022512f4d469bfd04e6531554","s":"0ba0eac520405bc3"}
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