Research
November 8, 2013
By Jen King
NEW YORK - A study conducted by Social@Ogilvy and revealed at ad:tech New York 2013 examined how brands can drive advocacy for products and services through social media, but showed a disconnect between research and marketing teams.
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","iv":"4011a873e5dca5fd6d1555424c2c6864","s":"746c1004e47de5b9"}
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