Research
November 8, 2013
By Jen King
NEW YORK - A study conducted by Social@Ogilvy and revealed at ad:tech New York 2013 examined how brands can drive advocacy for products and services through social media, but showed a disconnect between research and marketing teams.
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","iv":"ad208a83487482fb9a8ba0633727be73","s":"0e6c73d8900512c9"}
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