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Cartier North America CEO stresses importance of carefully curated digital presence

November 8, 2013

 

By Sarah Jones

NEW YORK – The North America chief of French jeweler Cartier at the L2 Forum 2013 said that while the brand is investing heavily in digital media, the house proceeds with caution when applying a new social media tactic, keeping in mind the brand image and long legacy.

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  1. Kering to acquire jewelry manufacturer Raselli Franco Group
  2. Exclusive Resorts purchases Inspirato for $59M
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  4. Savannah College of Art and Design debuts SCAD LUXE research center
  5. Lamborghini heads to French Alps for women-led driving series
  6. Ennismore picks Bangkok site for first-in-region SLS Residences
  7. Brunello Cucinelli casts holiday spell with ‘Cinema Meraviglia’
  8. Follow @LuxuryDaily for the latest in luxury news
  9. Tariffs and their effect on luxury goods: Even the ‘de minimis‘ exemption is no more
  10. Porsche targets Gen Z audience with FaZe Clan partnership
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