Multichannel
December 2, 2010
By Rachel Lamb
Lancome and Aveda are the high-end beauty brands with the strongest digital marketing strategies thanks in large part to their focus on social media and video, according to a report by L2 Think Tank.
{"ct":"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","iv":"b81b5b0bf8e1bbdea49cc5eb7780ac85","s":"9f5ec17a25efbe19"}
Share your thoughts. Click here