Multichannel
December 2, 2010
By Rachel Lamb
Lancome and Aveda are the high-end beauty brands with the strongest digital marketing strategies thanks in large part to their focus on social media and video, according to a report by L2 Think Tank.
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","iv":"28596cf1920b80b14f669fe9315c0e0e","s":"fed80c2671b37020"}
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