Multichannel
December 2, 2010
By Rachel Lamb
Lancome and Aveda are the high-end beauty brands with the strongest digital marketing strategies thanks in large part to their focus on social media and video, according to a report by L2 Think Tank.
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","iv":"6a025c36e85c6596a34cd59918ae0d2c","s":"0352c0cdbd980a23"}
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