Multichannel
December 2, 2010
By Rachel Lamb
Lancome and Aveda are the high-end beauty brands with the strongest digital marketing strategies thanks in large part to their focus on social media and video, according to a report by L2 Think Tank.
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","iv":"5bd286a22e463dec0207bea55bf20da7","s":"60ec2bb3f971735a"}
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