The number of mobile social advertising opportunities has mushroomed this year and while initial results are promising, it is still unclear how consumers feel about the ads, if they can drive engagement at scale or even if they will be around in a year.
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","iv":"12c5ea8bd26cf461b13853e8c59c7b83","s":"a29043efa923029b"}