The number of mobile social advertising opportunities has mushroomed this year and while initial results are promising, it is still unclear how consumers feel about the ads, if they can drive engagement at scale or even if they will be around in a year.
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","iv":"c3a3a7f74bae9cfdcfaf45957fb78875","s":"17554702c0e540db"}