The number of mobile social advertising opportunities has mushroomed this year and while initial results are promising, it is still unclear how consumers feel about the ads, if they can drive engagement at scale or even if they will be around in a year.
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","iv":"7fdddb05a46428adbfba45866af1ae34","s":"c0fc4ae1af8f07f2"}