The number of mobile social advertising opportunities has mushroomed this year and while initial results are promising, it is still unclear how consumers feel about the ads, if they can drive engagement at scale or even if they will be around in a year.
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","iv":"aaa972f7073aa1e26dd6008a519334cf","s":"e6a77c0e6a5f022a"}