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Multichannel

Digital enhances beauty product experience remotely and in-store

January 3, 2014

 

By Jen King

Luxury marketers who focus on beauty product lines have taken notice of how affluent consumers prefer to shop via mobile by continuing to incorporate digital touch points into campaigns and through in-store interactions.

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  1. Ralph Lauren, Team USA reveal 2026 Winter Olympic uniforms
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  4. France welcomes first Case Loewe location
  5. Alexander McQueen tests new creative signatures in spring/summer 2026 preview
  6. Off the Cuff: A Q&A with The 1916 Company's John Shmerler
  7. Estée Lauder Cos., Jo Malone launch AI scent advisor
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