SAN FRANCISCO - Big Data tends to be regarded as a treasure chest crammed with latent sales, which can lure brands away from the benefits of traditional storytelling, according to panelists at a session March 26 at ad:tech San Francisco 2014.
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","iv":"c50991dc118424d26034bf64dfcff8fb","s":"98e970cd2a7949e9"}