By Joe McCarthy
SAN FRANCISCO - As the role of social influencers has expanded over the past few years, brands have developed sophisticated methods of vetting potential partnerships, according to panelists at a session March 26 at ad:tech San Francisco 2014.
Panelists of the "Inside the Mind of a Social Influencer" session stressed that the key to harnessing a successful social influencer is understanding that a partnership rather than a one-sided recruitment is taking place. Indeed, social influencers often vet brands to a degree tantamount to how brands vet them.
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","iv":"0c0a4e995c53002b48004600e795a5ca","s":"864f65973b13daf4"}
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