SAN FRANCISCO - Big Data tends to be regarded as a treasure chest crammed with latent sales, which can lure brands away from the benefits of traditional storytelling, according to panelists at a session March 26 at ad:tech San Francisco 2014.
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","iv":"18ac7fd55f0d60b6ecf2eb0780688863","s":"2566a70c112b9073"}