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Barneys exec says risk taking essential to brand building, understanding consumers

April 8, 2014

Barneys' Brothers, Sisters, Daughters and Sons campaign Barneys' Brothers, Sisters, Sons & Daughters campaign

 

By Jen King

NAPLES, FL – The creative director of Barneys New York said yesterday at the Luxury Summit 2014 that brands should not avoid taking risks since failure is an essential part of growth and a way to understand the tastes of target consumers.

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  1. Louis Vuitton introduces Visionary Journeys Seoul
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  3. Kering to acquire jewelry manufacturer Raselli Franco Group
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  5. Ennismore picks Bangkok site for first-in-region SLS Residences
  6. Lamborghini heads to French Alps for women-led driving series
  7. Dior builds five-story statement flagship in Beijing
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  9. Dolce & Gabbana debuts Devotion fragrance film
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