LOST PINES, TX - With all of the consumer data available to brands, the opportunities for personalization have grown, but marketers need to be careful that they are not stepping over a line, according to a panel April 22 at iProspect’s Client Summit.
{"ct":"HYmooz8RjWmrnM9g\/9BPl3vHNO03ia\/PIG+2w+3aij9Vq3A0wGSjoUNZiUSX9fuJgTiOTNJ8RYWTNCBPBUSm\/+HVC7gLqQlCBKGk2UNGhmvPOyQVL9TK9+J5NAO64CBqooICeiSwiPw8wiVNFmCMha5PJJHrqgtaAhshMXYmub5t+QHWY3TgVQMJ05qGJEMks64rHl7Ege6rDn+OrznxjHeS92IaMrlfbKK8I7ny9eFP0kK6s2NvDEwkJ8x1WpvY1zzcafdbxaAMYFIC4LbTXGGVA0X34Oy+XcRG\/rduJ2pfUgTQDgjprZaguroByFBMAjo4Bt12hXAoKS\/\/HJLdIzFbTFLXJrbGzEGEpSB0E3XzEevj3QOMzTHNFUJfv20EY5FaoXzCSnZ28Pi1stYPSI0X98kW\/5uq2siH7+ZThU5hg3B0B9n\/e0yuYgsboHJkQnDq+qG6qTPcRY35zrhvnAmZJkPfHFHBmS8laqM\/U\/XRxFk0uQ7yMos1KGn+PneuIG2vrz2kwVE5UoWi4m1XNL4wS+RhTptn7Bdqj8SmHvKdRtPn4me4H\/xEGk8na5Ov5ffkm8mjZl2hK+5cRba2CIHbils7eMg9anRPWfpeMy4ugpV2QT2qGTUzYKaLsH0MWAHp4IiDnB97q1Pw2YJ3UjbZCQMHNB9\/DNA3ZTZ1lQlnZKGHP3v1f6AKjq1u2kl8CsDS1jweawlHXffzO42yNFIhqvJ0sYulmXlB5qEQDkKP3fOum8dlL7X5tZtwpyADoZEe+DxHFHoA7lLXr7jPVHpSUz6rCD7Y1cq7X5hJzav0bRswd5cc\/mA0gwUsiWhxYx7DiSA8R7aQI\/izmaXUHVwcSRYPTKpO6qgtAQornju\/etBScsN0KrAjEgKwiJsSrLhb45P71FBjnDiomhkRoBwKP2LgrVKG21\/G+RiLbciJ2N7LqJY3N6TaizAp5pqnStQf3dc\/imT6sDSl8EcJPX4QWuFpVR57VzozIHq\/IYP5tCrkCpx75EftsPDSewU8+rTQY7QimiFGJW373MeiMU8rZ6\/rQnq9iJPes5eJx3Nz2dYBGrxn4L7WSydaPNLEYBjQp+pu\/HLjtHN4660yoZ5qvGLxL5czi8EgkQXlrPXlzqNMtKmjWlJA+rxS6mK5E72Ex9tzqEhP3PQtZyGv7brNDxAqRyQ4u4h4TkzDZyX1VmOsS37wyaWN18sKZ0LBbxBHWHeUpVzcD3wlJNuTvXE+NdwJFQoikqPsGQIwSHtUK5pBL3GZ0RzSvmPf16ZnrE6nkd8XOCw2pF\/vTLcpON\/PNoY6wp5Jg0aGVB\/QnUTi0KyBicPKt58fiIWxtpfOvYYfd2U6iKqynV7s8ACYP9nSZkru\/UGJ1OLHKvW+ulrGqynCgrEXMQPMxdZdFcoRO+mhIY7kGi\/Ntg+puUNUWGASzMU8LbYFHR\/9N0226wv9J3MAUpwYfYkgWrJWGonUaowvJJeTjK+LKP\/oQIMkl5TWkEkDRxnfjwpUnrJS2Lr8MhM4z8uiH4+dZolHpqiBYkJdXGsjGQRhy8K1wqUAM0qkzFXnl\/QS0PHBP0LZZd\/yg9f73Y\/QBOtJ\/kodOJW7RIB7Xj63u2EI1PF1i8xyMaIK9S4wkxhUwmAD7OeVV\/VK1sYDEDcpf9G+IHchCkdtn9ScTixch3tk1iJU2kUxaUc+vLxMVB\/4ccRLpKVHfWwinLE\/JY+0TOfzIjVKyMwBQL6ZuFFiVuHkrqqHsL\/loEoZYsIVZZUDfBejyzryyStkuoK+nlkrM2zdfB9wmUfqvsjK1I5T4\/8AnFWkP5BUXsYkxXWagArXEBr036QOLkUn6vBkgfny4QezVcviXMFMjXgCtUbGJiLWN6qE7iWSGgVraXsZSt5IqBXNBaAo231T\/1\/eazFPilOv0kkD2R+CDohYt0ZpgBjAorG8cssqqVAy3J2djoFunaoJv4D1W8wzgiXb1RfEAfhprMsh0AzXg3JPxYiHcXxHrkBZE5rK4BAVwmrfjy\/SyEZz7w3rNmKcG0\/o6zg\/5LuAemIxdOxyeW\/kIxVO0gD3GstfVCvnst\/gaBlqM8qGPArllkVtpgcDIFXFIbPTVCmX+2w4Kpo1Jt9yT4Qz\/aFBTx3u7zf\/rcH33Z50lZiyOGwca++BHwYZrH7AXbyahN8YAXVj3aoLNJQKHEOx3kNhYXljU0swFb2syYKn\/Cf4ENFzjTHild7FrzQ6yNEXLUFgWy7n3561rR6TNTTLQ\/kKSoHQd8nNbGnsTskS0IbXVHzuvRlWvp5fahtr61iwAGV5CybJsGIU0jkleHJVV4c4DrBNwyF3gItCWC0HtBXfXoDBV+TrpEArgdbeuw3lSsVZC1T8Z1NpWG3KnzZQ6GgaqFHXHc1OFn2g0MZk7dJkh+D+OH8T4\/78svQ3mpLxLMYj6GsvfqU7w2md1FdSRLnJUdpBcWIDa9KQ46jke95kpd4kJWx5K\/oy2payZvj6UXO6jxrAmHUBv1p9XemtvgXJm\/ZJJU6woztFgifuuK4gFN7ScMQyA\/WtmIM4RWrScQ73KZJWrqrW2BVx+MwLm0cB9oAQRBObyWC\/kbiiu4moin00CUX+ZKgVfy8sMw1EekVVZfgnsHvTKss5l5RFiKDL1prlb6PV2Q9rK+ksFS8L6pPpYus\/fVxU5O1TBTwlrBLXv8dXyghVFHcnN72c3Px7XkOJJlLpO3R0QcXTzQRdcv19MH722fHIs6IMwf72ewEbH3FGkIB0jmx2vtMa1sl5A9EgS2Ijzy8XIxzAFFnIqUnMafTLB6xPt9FYoP7Vf3LTbXFVE6WfNwQuigoD7qcBJ2eV+hGDNjsglhkPoq383L12OL\/AZvySjZwg9kUB9mr6bI\/ZdKwwHlvlkx0b\/g4qvdTzXkpQmTHQElXobD9ilMHJCAWNfUTpzFgRzClbd6VF+z72jcXqwMxFd+iXHhn1xbP3ZUxelbamTzwJ7AH+AOKpZIf38Rwb3dTkvomlGMmMGEbqbdi13tYeIoJpzyLU75CiJMY7yOJMU820JsM0B2GbapURrQIq4ij1vWP7p1czPkk8VnAKNKzgOCmWNU5w7rWNfJ7QmjqGgvhYCPnLt8X\/yE8bEiq1faAF\/LXujsKy\/bdGzHKDBFdRwYfNB8PdP0ELnD6bhWuIJepS27WHOwjVOf009ad3Z78mwuPaIGmsPjZOvu8UhpU8cJS7FCvnOsX98guRYYdyh64bUqXeNj0dVNdgPxz2WWpiRDSob9DFGBmM96emkZYpkAQz1vUjdlVXuF3htPyFwNUY1ag34ArV9Y\/Du++KXJoGJRlvBGfvRVQlQt2UM3visarVwM6IDp3ZAIYEw3B3h3A6QkYnq4FtRd92LrYh6mBP1JAUauge3GWWzX9FSW9\/\/NKb4juIcH1ao\/3C44cW6Uttwl+1I2gRBPUF2esS3GlYng7cicB4ZPcx1VmPDAoNF56xvZ5O69OWKg1CTpogspVm1S+7UJWqyGx8ZbtkTe+AXW\/G8L6ieFcD7tjz495q5h8+g\/QwheyEWMirQ0gHfu0zGeZEqW8sKmFMxRp0lly6L4l6m0ffOVC7Omm1Ps1Zdq8zBHhHqwYfJGY3W3GOSHzkvcP2WqM6nCLqecbPFqVf9aublS6SdIJzSqPA1ofDSri0zWzDYxH2Iffi2tazPCIRy6E9ekxu+WoJOU9JrXnjry3b+2SlxV5At+kEV7RgdwWrJtqKJORo4rESTsv68BPWEJ5FdMbWx6J75FcpGC5HN51GeCz255kfdG6YdFUyyOIEvom8jo0RXbk338DWPDOo4OezK+dXI+jN+uuPhu9RKXvDWudupOG83Un\/\/LLsR2Tmhw4+FgV+7zfsEkIg127dnX1Pamo1dI\/eiAKA\/+XCiKINkv5rftxe6+IMW74k5hYmIDA7JYERtl2ff+nLD1QMVrY8f196Bwbf1NNxFUoS6sKDZYQvVMWZvW\/yaItp7FO\/7zgWvSk74uBD4ul\/XFK5BW8O8I\/MdvQh76+7pE2JXuhWBzPwnNh+yAsNy8ZD3+7qf0RmKM8oF8Dzi2h7nYyRGvKMT0iSJk9ZOy79xH0\/sqJKaMkFfXmc\/WwcIWsvQ3jt6tkOsMUzxe9o18s0NbX+xMYDSmk2IuGPeH+KGOkQ9Okg3zBUN3wDYcHgKVFFiRJajZqxRZmv2a8rAZ300gbMJrhgTzOFyc8jlCOzgepkfirXZukrB7Hk+XwZu2LOIHHmKwwda9W7wjqT5GR6uAS41S9MOchAKx2jZ2cWw+VVjQjR7chz041JMnASxj0h9nf7ABfXJ87WW65vEaocNlS126M4dq1L8+o\/EPAg5OOvJk5F+PZh14fVxtZh53SLtP3EWPZQmcloOUobLY0KI04KipB9vQk32zE0gZRYB2BOmYkYqZA34wzMXTJw4fLRCaBnffpFEdZ2Tr9u4hJtahsc6HlYYPazDqfijMyZbn9t8y8rk3vaGyxbcfCEBBULyfv2xcsKiRTDcyWEVcc0mANtuke+ClFvItyNDUUq9vaKYUaQauKEj8t1AhfKnZ1ZWtQGSb67eM8tKs3EcWcOYTfKlE2X9CrHmVrsivvLNOGU2pglnTHt6OvN+7E\/z4q98\/qBIGkoQqjL0uQJouYmox6BKT2u6depRwwl286kSDMAOOwcj45SnwdXpn3KDC62gr9ESD2L+ctQ7jUy1plnIEx7QETLqawWpbC8vV0AdC9HmWXdRKq+S0huXPw8BXY44BIp4n46ygCeICryoXgYD0zwgJBB5ioX0eCKR7yW7JOSRxMBStazZMBhJFtmZ41VmPl1l9sZ4bN1oaeOEtxRs93ibLoGn7ax3KnjHK\/5o+Y0o\/PUNCDb27pgRECRbk0FEaolG+f7Y0fplOrjlwmJiFYPLwt3XfTeLHl7trKdUz43XeWrutfgJpvfWMGv98Eq7SYloMk9yR1hwtZ4tHrS8SEareb6B\/2skJXfpFrVG02S+5wKVx7NLOjUxPUMQH6g8tY7yniIAo7INoGZ8P\/cbRjH0Oi+fo6XqpbSaYPnmaazCqWbsXYxoqSeVUTdlX3XzW1OwtA0dhsp6fmkh2hUOJiZNx9py9rFtNQVb+Mn+id3o+8AVDVK7JVdq1xevzYz3oKRNtmbVhM3bUDbs3qcFwwJs1dIhGJJF\/\/+2Hi1P0uAkfHtWUJG2tVCyVaUFHLqpYuS0fB+EJhPERLyQFsN\/U58WqGMIKn\/8Cn9vGfPuHUDqRfBWnPlKUWesTD9rPwMgxgBvxInEDSzgrMP2e3yrW+f205LTqDOlV8PngT++FU1vevTV9DD5dpAw7fp4XuGSmXBpZwymdBtEcZbc+3tIoEFM4BjaR8TNU3DwN\/8zV2Ac2ybHIQNmhvMVMOAIPta5pdreaSaY8q7QZMHE6vJiura+osoPpG81x6kU9E6qI8au5utyphA5lS9ftOIxcvH1S3mI2S+cKqVWPhZRvYSCK0vgfsyj8QPUARs1sp7Whid+M45AYUbHVgG3j0LmExfrtn2lDg8q4yyckHAisr6\/pPuAbon4W9zys7N5iW1Zcz0uNXKjWFZN8bZ+xVvBHPIagyksmNNzu4oAlLNx\/3R659jn1dx2dbbxpONYuNDCl2zrvkjTfsiasrSJbrRJ9k4qVppblcpdbU8b3QaISsXBhFxn5Cs63wTaDSY8tZhrLqcLt7dx4T09ilMvryS9013Lz3cH01tBwE4EaDdAJPU2\/5IvpkhEXkkRMHfHXEdRvSeFvWrNosJsGXQPltALeELUbfgQtyylgIE4YJbjhPjT0aNbDwQiAq1zsl38PMSxeTTAwFWogTVqqQDwjB6CZLjmJ8FHqkLKRsS8H1gKpnR3TqjcwAtAEhwX2j09tSUZHzCPrMyDBQkPQE9Aw1X+rpmmisZwbhA09Mh8mDmxBKLXuRwB7krd1h6OhyZExwcenBJC8pVtAiEJFLvgrYQhNJbjRfF2D13YthgZ7ReQU+zxFTzwt3NM4y585rGiOMfdeScJggcsT9Pmo68dk6Nu\/1wb\/o1UbHWwtaezQGkt\/H31WdHPTxSUjFooUZqOgVcsE9Tde7AEn4WYdDPfVl3BPJfCkGQ0KvpLwiIo19MXSMba+pI7cdU2TwLoYrzY1MW47QchtpFxMkldEsuZ8byxvoGPpgm+GDkRgDu+\/piioeQSfbgxRPxQwSUmsJrvnq0zmhP8WyemiXDox\/b0Nn1KYsCQXEOPgyf1W2hGKgFxBRZAEOBuZgTqV8lwe8Z8Vmh0pvaMCgnluzuPQluTzF28u8TURoGgSAHd\/iHZfEShGC4ZNHskLUXle+DdUfEJz8Fn4eZeI7Lh2jktBYjRhoSW125VPmWchOJj0X1gsNv4ivDADzrypfRHOZmaJ04Bv9i1TrFmFMbXA38OwIaPU\/K5ifz4h\/PyjQbCiw20YZ8SOroecZLIQYJDQ2tgTnCUe6CElV+s+P8r2xdin\/JfmtDNwjGp6S65MJicOawSlMaZFMawHrcjvUl3uoVTxqaH0c2mEr3eFL5s9xId+T3uzF7hYuRLIykrRcTy+ag1uBKQDk59Wym3YpcU9ThxXuzd22NBXAWKbdf0G6NFbmRRtFoy13gKIzH1bPJkZ2gwD8mtFJ6bH\/3UsPSGm\/e0aPf4iyUt+5RwjD1DRbMzCev1PGZDU3luDmq+LVqqm0kR7N4BxFPoNlDRbflLh8L70SecuRAvL1X8W\/YUTtyiamWgvPyiWZao7SuyDDfdYdRy0llElJj5w\/gesJJRM25u5HXUkGtFcuE4AD41ZVsytsKkY6UDuUoUSk\/DyhxsR0I8rO1Ikx2OyPlPCP0DP4KKH3is8DzfpMqe+x4qjIauxMFK4wQ7XEWPiVievZ+r\/xbyw\/BNN3GNsfbJdCJzDX8EtKsyqfcYwqPR\/T3WPiTUMqA6shdKgyv4WsxymAf+77MXSE7zU3yetPfVAu98\/VtfV7cy3WaLKG91EJNPMB\/ti3Fh65ptSoDXAO\/CpVjC4EBT\/TbvPjqenigaajPmM7HIxcdiAnYiCxo2nQ\/fZDxI5gWRK+rQtScVFrNzDERu3dmWt19VhxT5zE+zHqTonUeNcY3+0yvq8IWSTXwBlJUSwNLbxdWQlh5a3NgUhGVaU3Y+\/tu3XVRDHmPNyVWgmEF60fqaeW\/4IPeXxLvPCm3UuOzXgzTmQJTDepA6APWQO6AUkO4MrZC+vuxzp3SsrJbrZVfT5c7OPpE3POOzNLeDyIGFIqKpEA64JiW6a7QtVAy7ywjaf+gr64LS0b+7xXSNfuh08mSFG93FKVp3iBmiKAjTVXagrt8q71YSDTGWa+V+h2SLfGtrN1R0o+f1omEZw\/P0FzFwr2uxfXWPOP0NOUOhONsKH0Ow0jXdvxccr1G+xZQTE+fQn25LegOXmv5Ctt+5\/fPOESHi\/162fgDliHO1fKsxCCV1DmUqH0Tgow2FmlLr8ArYE8R1YKNa7hVhvqk+CqXnrmCdKMhFhoIBgmcWY1+6dw+IvBkDTr6pGkiIzjoOpnPoDSDdUYXcR5lBXlTi+H3mXhuqSxiRqvjCSzUu5wafzs9Ezw92YloRLySphq\/CJpnG8ddfWpg0ZL+vuiVzX2lDSdWQYTykkTvPNIpgwdb9gzNhK6lTsMJSEdFj8krEYCcVyqif2LZVx5oY8\/o4BUHck6jKdZKzwbXMk8fapi9CLt8m\/sK8E6ZrmyrYfALr2wNA7DrIcz\/l2caJUUOHpQunVuc1\/KWmD+k907GkE5kQKh0RXMdBtmeee9svwzysaehq4HMcNufz3NKgd16B4oDggv\/7dp7K+KCDDacIhidBEajkT7z\/DI0VztlbzO\/yOK\/VnyquxcnkNC3QWHVHMVF+B+OQtFM\/LbOzmtOKdpeYnzwuasoj8eIQzeJlbdmNS3TgchA6wUvlvhBaU6xGJK8Of8Zi1AgszJmFjjOIrE6f0tJAGL\/yFFOOuRV8V6HHpUkrCQxTeRo\/BbCTd090mS+nT\/IJt3db31qtGu+JNJRGb6qbh6P7qeQbnZPXt8KptGkrg8+Zbv1l1E40q9RaZu4jmXXx8Suolnpd1qfTIomXdR2itaLIGGYc1nHmWSwRLdkhldk+VUf0Ue\/EH3KW\/ifBo+96Z7IJRsyVpYNdkiII0akJu9Psx494EUMy4\/jx0jUpYJiYqv3zrffa7K4ekvCheHq7AyHl4oYHXela\/Z2tdibCJNglnBH8TJZlL5L0FQJcMLX1yuN9R00zclYCQl9Zg4+PcRlp50okH+h5DghT2Sb58ud1qHqHVebe+vPI+71XZb1e43Im96ejHiaET+0HoaI0+GeSknMn+Q5vUj+AJCz6rAPKvZ1Mai7vgEtxigYIcLEuFVrSf0+pBjWlraiqnPp4Rsbvz0qyfqcOTICWWnGhzEyJ7DVKnX8x0vRarUr0\/cJ6agtKj6j3gIJkRlNJ6ujg2H54IqLKwd\/JZsTa9orgSZsZn4OlKGl+48ESG5DOwamXcgafT9sPl3cPntnACi7TP89HGyXDTD2wVwWGD94fgwfGBe5sisudk5eVG24bgSgP9uSAImh4aSh4X\/c31zjIwY6y3q5so7tI72+e12cICODML0Kq6IWp5ZZBXXYccFABdtLAC\/ysRC5zS+bszGWaK1ryJIX40XAwQxrdUl4TOm0UicRMvFma0XEmvgAApgfVpZgxdk+OBzxkisVXE839BV4X1p73Q6LCvcL6ev1ipadTOGodtRSAAntXUd8In+QNcfdLHnRqlv3tmQLpszsE7BeSIbrK4Q2OmzzaKIRoDQLdD8gVLmLwyVcq1+lkyRvKdTtfbnnEnPLcuWkPM3PdaBM8BZ\/K1TuIN3Ho3JnlowrCaYpn6Eea9F2\/pUet4g9551WcJafWOEoVTcv1oeGXT+\/j1QVX5Xgj72cjanI8aJaL2jISon8Vs1QMg==","iv":"2950608e9007349ff2946f5acc09342c","s":"519c6ff5641f8478"}