LOST PINES, TX - With all of the consumer data available to brands, the opportunities for personalization have grown, but marketers need to be careful that they are not stepping over a line, according to a panel April 22 at iProspect’s Client Summit.
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","iv":"93cedb906a7aff0e1394f91980e0870f","s":"55a0c257bf8bbc68"}