LOST PINES, TX - It has become easier to collect data on consumers since individuals leave a trail wherever they go, but figuring out how to analyze and use the information can be daunting, according to a panel April 24 at the iProspect Client Summit.
{"ct":"DhGV7Zi2pX4qBcGAyeX0ZB7MHmtfVDST5QabRp8\/P2XwIq5lUceQCA1s3REyRlsYdh7B+G4yk3jv0aBu6l2oqzWKUDLl6hQoDj9IV9ijsZAaw4zsUo2H2Y+tiqWkYVwsEKA0WTckwfB6+gLeQTDh+SlhzZEK2F61t3b+yM9Aefq+bqU62OeOwAQgHRJ0BlfM7qu75vHjIQ07LwrN7Q\/Yn8lPNEytmiFf8QBxpkTF7DuKMe7Tujurek39yQv\/MxORWy+Mcncvaf+yZAUCdBIa1b\/WBRSfTlVRVMaHW5vSm\/6hkfySL20Q7PL4\/u96uy6HFl121SrVQFxoXt78JlO3L8HWztdAvM68Gq\/B\/EB+YnlycVmKNqR97EjpltTI4g5kfICn5aVUbtESAQRDYSbvWAmEaAdDJItqtZ6bzIgD+xka4dEAFecwTr62dCcU6b36u6EeGDV5jfOSP0zGWxHm6SWf0QP\/eUYuLstjKtgidh2NhNdY7R1XETdc3TrhBY3Yr5wxgf8CHPIwWKEkUaZjojzsJbWF+bh2rL3s8rlxyBfGISSmAsYR1aN3OtZFE9msGeNUbNO8lAgoo\/wBu8shwU3ZlKjcuCyOpHsSFSxYpH3px2BFc4KAej1\/xZhGr3RIUcI7mXm5gvOt5w2jH0FME1nZGmW2p2LCVFyuUJL2K6lF9nTV7UKT2l6Co54xsfIiJw1X6Iiz5dHlOGCMvNBmjiYEFB\/+h8pW4g3ECMZgSH9UPgmdEfyHNgfwudnr6\/Q25y8QoQOUOtVyaOv4l5i3Uen0WZUmnrJ5mdjVgiCwwz3lxqD2zA3zU0mhNGfDOO8JV+Hj8+833trIxziqN3aeUOd2cG1gUGs5xB6EGMjaEP+1vEebKZ8DKKdEJYow3F+ha\/at3qgY7OyISzFJwKChNjbbH4z900xJvLlvYEttYUOamaP4bSVlcj19Ju3hFN8zyAQYY+M5Bxgey+7OToL6Ax6zfrhV6UmmKpZDfVyWrpyPYhUfFCpkb5jWWf5t1e6kgTWeA2qyHev3NEESRM7ghMKoKGsSd6nHkoBi+nREZQSFLfV\/b9+LutPPbrr2OMkApRCX1ygEpUHMYBJNuH9Pf1yl0hevZI+eus\/e3GNM4xPLzOItnmA7ebEC0N7s5gAdGvQaO5aanqdTYI4EJG\/POA9QdmnqW6yfMno0\/y4NscIzBdVXqop\/7ZBWppYq5KQnC4veODBdAJmNCucCdMY\/BTr+CLsWmnvUhINE3gAFGmKvbXIvwjieliP46y4bz7CzYOfH4o427mp1m+yvq+yND4GXbxOobHTzU\/AmHdUa1k\/BIdZJLPCZCbSV6AX7v95n7di57aubdsrLWw\/vyZwUV9pwxb0ZY6d1KhERsli6GxRug81aEjZ5zS3ZcO3T2JhHG+HcOjDBix45rNThXkXylAfZqimOB9WdhWqxM52dUW91C3z7nfmawEJ7b6OWDwncmJu9YMAY\/famLcKya+nt20fhtnPe25ZdfRkbHsxogY2\/9L3fYHqZxOmFB7ziMljQXVIJoBqj2hQ6OPDxT8BU001Li6KeHmB5PojBQJ3BUYLs225UKCTrWG\/sdlIrSDco\/kW1T16YSivExZkpwPWuSaM6JllDnj9VecR9UKZ\/0fgXNh\/npFOluqKwkf\/SyRD0jGhu6bOpINE2OQTKtok17BFP1llKaGAz8odUlQ0BgN21OBTepQYLH7pbIVqKXRGxoHIczDe\/f7nt3UyBDdB\/8BD2J8loiCihgXSe4TcdnSots8n3vq9lIANf8jjcdMuTNzuRS0R0n+7L2knDAY4j2Rg8vGdqxrWiyAVejBuGrSbOxT3JH+axnKQsbSbXnz9NJJvNEpPQ70vk3MGAtwIxOQY6ERVBTtoujDIdA6ls3OE2UYrcObpVxznk4J+kthdXlEIVp9i\/5TBlfyva2xabJteP\/7xgHmusySzO5jLG+dTrPTjMJ9ofybby8FE+KwtDBlbAEUCA3mYRwcuK4XD1Bz1f99nEFSgILvsonYOXizdBJqccHbBtbb\/iNOG5XlNNQAmceK297mzEwgCd720YlBEiYrDG1NSPs5zgeF\/igCeGLoSPAvUY8vkoXYR3dThkVeuXYx6hY6Re4S7xhoQWwTPOLXXkn60YjSZjqFuNceDvLFrN6v0FOUWNm\/n49qNpiKlTdJxnDt4Pk9jpmFG5GEpEBE9mnAZ2nnR998IDNHqIayayXab4ax3+RiQoNUZBe1cenPZCh9vHkuBvNfkBX9g\/fMwkFmsI24qJPJpsL1j1rnS\/M7NxVQ8ZnK07ms1ele4Am3KJzqv+hRb0zl4RpW27lqYe0E5O66sbSu9c+juZN5hSNsuk2LQ6PZSMdF22HhrylcYNiOtbPC8WIFWTLt3KN7upU66ZxgWFuQ6zkUsavnXMkXfSWc6IS2qtO1SDUP7nqZFMmx3pQTSISzcVIdr00avEG1f905L9qdg6L3bRUNodIV9PgH36yjbX3OJaAQIkK4AMY2A5RrM9jVy4iuv4vGC06UiLW7fttGnK+s3zfRfLM\/9SoWTEBMJufmU\/OMz3Qo4rVUrAA+KuYBQJZMnRgCITySyjDtGaevpoUkeZ5T+SRRMIZOmFHlwsyOm0kZvXPByiaxV6DsSLdF5do5ONOMQS5koTdbkY8oWKqABIcFbpPoMd\/R94V1hYzRpn33qrMGRLYOEPGhIxln3LvcqFVpmWM1KiDKqV9M8Mb\/fbQPpKOmZXahMvjz3qq70Vn8LwBCAj4RIP1C2OTd2fuAtJNPQnNTOouDgqzwWI6uFjHY\/7\/e1\/Ko2UQWrN8I2H6H9\/AulrEp8YksE8bxSfRtzXoNS1S5iq3ghwj+n+\/YLjWjilQTy7Cp5q0uVLN\/fZwYwCU0fxluY5W8BTKahKMQAAwVqfl3y\/F9BEW+xLi84yJXt3+mLBsT+Tt\/ykUOdsAOJco68ijYhJf3u5e97Dptj3a7kex1YjcUiMZ4aacnt3U8DQQxp4pJRQaCZa\/qCUgK+oENaU7\/y75028xUms7J\/MxX1bcjOhg+KK+zFr6w\/Ku80Y4UfEh7XgxjduFosNp8JkWlnCSxz8SKlOq4RKVBKJqSfDYjI3FB1Ux8WYjq8Gf19+Zxq5yHzeZd5x6LEJO+WEUfuztlUVXQky6kENAQ2fmFpYKP1lvOX603RP64BitS3mogYlq0M1LPgrtwLlkzXsj\/sOhynX6zcp3kJyHFvHETyyRfkJd4JqmihodhuKs6j3pNBh59NYVbGeRpHPw7kaCtEywAIWpxuj\/hwhgH5zJdK2d9+Ta7l7DRYY3KeB7oMJ6D6GdevsJQNRpegBfyagI0P+3C8AoFCC4YjnWsTtka2xLX6sscBAbfeSurltBCPI3rLCn3tfbTYHGES\/WEHFymgK4aa+vN4BJuDh+TiEum34QmFbXUSvMbeTPvgYlV+3GAiqiOew3kH9hiOycRtJ5ZT++59lpl9WVwH4glGHpQ9e+GALe3RW4UbdjaznQeLHKt9fayI5n3Tt+3C3pTG+HhL91oZd95r5fNrghFZrJXdYKOHtanS2WuSh8bRggIGO\/VgPCN7aN6k3mgtQcQOlyNpnzRUyRCRBm+Fto6Jq5gY0P3sKP75P+FED6Hl1rvrdXEuzZCNaqS4g5iLmMCkCCXsMxCfoff+Th5sdmHTG+i3c9uClKESysmcZfNgV\/hq8gt9qPHFdUTc45RBfxg5e\/ycFZKvqYnw9EZTpkUPYkTST+3cBPCOVFg1rvkEYxRmetNxwvyx07b9R0451rca+RGxS9PwmfoTX5A17jrLhvyPuOdkJmnzV5q5ncF4H\/FW7pu4mV2RPVEUzyneiFGANKDBb2uDV74pDD982pHZFmUgezS8manYnGWZNNpA+fA+saBEnnfnhB+b2sSLUD7UyrKs5oW\/HiYXtx3fvyK2uY8zPqmOuHO04GgroQgGlUIt\/\/d3BdgN4\/T7i5KBq1VodEzIaAV2fbkVHkagWzpI8OB\/tiNYdYbklnqL+vyc+STHFgl29UaMQNMnSYpXkMaoHq8n5i+1VFXVOBa\/f8RxYpl08oGmuKCFu4iv3ONmBN9HTIiqmrNUJLhZ2wQyFmDkrnpKHl4JkFvn\/M2Tgg0wEDVuQJ5Ek5Ano6GNekVh8ZKCJtpDFw7ogE1fyKk8Kk3PcA+C\/rykklriPOaKVAwc4E\/6uFGrzsLQ9pYtSfyDftPJubu80HWPZi1COEy7+qG0+x0QjAf5G+p0hV312n6w0PjJRuCGkAcrnv7zRKP6cFnwQgUnR+xRxlh6rwJKq+Q5qTCl+t88yPMyuAjRQ3etpqRw6Ur\/W\/x9RJcfNSdptZekQzb5m+cMpTtShKwJmTdQkSCZdbLdZZ5KMw3OHF4UqUQD+m0PQ4kB8qFspFw47wrX9xR+zLzGxiKS5OFT33+tX38182u3fkTuEgEj9+8Apb+at0sB5kTe8czd1xLJW+9y+i6kydET2vSznZma7ixmDJhTxwLy7MBbFPAqnbVV+zxuzUBSB9PgjKNv\/Dgx7peuvhmefEIoR3f9PrtGQvCdQ7AzTxcdc0Z7y1m0zFN33meklRcsHUgC+tIBYR5pGaZtP1Kr3F71zLJE6qXsc\/gdRxasLqSit89sk4oZtRt5xqGeI9B0IqMC1pzEYNEcLXRAPKUy7JwEE4qjS8NY7YgiNYu1HSinla00MeRkeZk+vMXEPF2sSLjFXzCL6\/h1uOqlCAlQ302kohe6wq2WfQRYs\/dGYfIywgDJhHB13Ilvli9KEiZYdy4T21IzIOPza2fhfOQN5cBrjXnijvZsf2csRryuQvFMvnrY6C1Ny9NcQvhZ+qlLDghXG7qA8g8qv34O4EH71SuLSdYK\/A+eW0kB7XjQ8PgkIJUAbuHIJxRhO7+Q+KK5SrraJDiiAxxF2mD+d8eJq1gS11+wQ\/rulbmXOdG4K0D1vbANszXncwgj8ge2QN64bZD2wunebP8PdiVfGdk18srEg9C0NeGh+fzFhXDkhdpHLWUKSDxAXT9EV1ck1bN0UGZuHtQz47UymRkkcx5mRV0dxUQxsZrsShBlrVIAk3GQzRZYFK8d5WoFtmdFXA4QXZjO7xrcpSz770vDzDPTRF4\/AVCPRQBXOJNOy7EKoL57XOwfRu36HmtpE871Jt1aG2cA6pCxhGQj5grkS1Zlm4En1HhqeExPk1Pl2zGha6W8wEpKLHOs5UIdDkvzAdJ2DA3yRkk3Y43Z60cC3vKU7QQyaEaL3eB4jLFUSwrKkrW\/or46SsZNVlQ0\/vC01RjrLrEkVl1aTvQIQ\/PPWS0uc5ZuX6bFL4igYTM4iQ\/uZwbjhx0UmnLtnccdSwrsXLIWudsA17Kwq1emmcXqKGZYulPY7B7e2tcRV4SW7luTtmR6xczx4IKj9e54xQSXUtLCQMsZ5W0JX1Uv41W9c8iuOqeJDK6xqq3jWNqEjUVlxykICfCw4nNFcweDboKwhwtHOYNnhg6zXGOYl0tyMskcnk47i3mb5izrbcI1bd1H4IzERNi5cZKC0eN+yKRvtBkL0FNnyB0y2jrvlwTE0pQTTh62r51n2danAo0bwU2uSDiAgB9Vm6SBZl9I09LPQkyorrOMpF9EUFEorvW4x4nbwd\/QU+PUiQRRBedpNvYxOKgQtooapJ1FGk7JI55zVyFDduYU88QpgzoIuKFBNPmSE+bBi+eB17tLOoUKNBhsCzuKPQXgMlUJQFrll8hHFIRJ+vLoUFStyqQ8XIppZpNr02QRU7Cwp0Ms4ttIGLkbWujcOzqxnM4b4rawO90q2qJgeissWfEewZCRxbjLxf9pDzo53dOQuK8HRKQfFp9IECKtT+EZmH6r4UhVkycs2DBsfZNfNKFVae\/4h0zitMfwTELmw3ElDn8VTU3PnaDTs03LWUjdaCh9+X6VVvnBi949ZMFsErtr0sjIjNTxK7Cd6+YctZ8JzfBzg6zwd8o5OoUan5jBbvWgxVWpMp1Et0KuRblzK8G50a2CxYGGgzh8sGhRS7Y4onkb6+Gir+eRy3quggXqtMahweQ6aPuJO19oamlCa1y3FzX3kIw\/3SdNAE6\/rpETqqIZraf+VrUPQlwBdv5iFWaQf+1EM+mAsrUCaRqscNko3ccGTEsUBj3fruy0DnOOegF2sNjusvy3MUoyji8fXpGS7lehO\/zhn\/tWaIDMyjqjuISgEy77zmis1GjQwdNYGNLYjSAboqlME7taSqwayEgULFn0Tqm53\/t9zwFtUAYiMDwP4gHJTwu0vZfMFHIBhJfJ+2ShEjreHWuspfC7DCs\/Jf204JeTIF99Dpyzll\/3BvrSQfdcdAVcRdeMfoqUMJ9eAt13TOk0Rm4tYsRdpdjqP7TRJdXlh8oLQ\/\/oOtyc6ZQeRD\/alSWN\/yLUCcLh9yoCPHIfgYIZ19mGJoTszGa\/2Rz1ZPJdO\/Ah7QZS\/TPgQjEIhKyByMmJzyqgVRQ8ggMpdvMZRcaIBhDUpyHxeTVaXooUdakZ3pRsDwtgTEZPtPJbwKdH\/0B8iDj3sYA\/qbtOWH68upoKtx22\/Hv+HJxFGFGKOOdmDo9kNhKtv75ys7E2vb\/h5UL\/Y7g1KviVkVebAxjxggi44vvtAiNzzYOk79mS1DEGwRkcRkhYS+MmgMq1twa5Z6MtxVO80B+sfFacQPuwwIyRA2OLFMmOTp+pIBDuPf9sYXDeLe01HS+VguOMrAFgVzNBoBnA5fmV0nnku0ecQXBgq0sBEm\/1iOjrKOZipYAvYi2H+ZG6AknBfC2aqDfWJpCsTRN5kt05T2tvfP5rFsFip92Sd0z\/tQ+4Wu90KIdpRvCtBOcFMa0ArR8n8V92wzM00JkL8\/HLf16YDFQPDRwLwcC8ob+SWnuwY8gpnhp9NtKZ1+Bao2z3YUE7xsG7pQSIJ1Rlx2TsqqIL9H4WK9FCQb9LKLwaRxAEmsy7c\/GjK7+7IB36q2xf4vEk5Loo3r6ogl99wM5yK3y6S9kdWyMj9+vEb\/Y\/x0zVbnOQqxYs1O1SUTabDdx4kUUHIynaGSnV3eTH3LOPxpa7abEv0n0DL3vrTZwewqqUMmERm4ESkMNH5k23lPaeQaylkOm216pDZDCtyFWAJbJPhLQiqJlYm5vq55PshdPLEWY0a\/yIWL3XmQYvOy7F5IiEuhPJ\/OcnRWHi7T3srAX\/5JFzJkYoxnOElTqn4NOo+jf\/Y+pdN8cKaIZRTtpY0UBFzEYkq4EU3X\/v5wOPMosx3OB9Ogm5WmMET1M7o9NdqjfhDVRHSLTM03cMeDhYjxrkIftLVN3HVKCOPwqM+AH5+Dpqur92MBMH5MMJ\/2YzXxslsfjCLxjCPdzqPKvMNZ1kr5VwrD2lxPgXObWVsZmKZaLkErjLNj69IHNMP\/0x4FD2cW8Vck8pDyhtb3WiwLJ+eMi1FwNM77x+s\/Fe27sCSJ9QjZj5F6+1vUtYCY9+7rM37ItuAOD54ppQsnYbC2cQKv2eHadQXFuSwEHzFNjNg8RrvtmuMDodv1Xz6BeYkIDqLkElKw9SVLuQ\/nFlfhL1xbn\/vQIcoK6eoEWVFhR2xSKXTjzLDBuFhdyMo+MjCZY5nQ8pa\/nt3rCYDh50HVdS\/+t1CSxE32Z0NZwUgaTvGRiKgZ7yTFOPSz9w269vTrAPdHphsjAkl\/D6ddk6E7A919BTlXZwTyfy0U0zvceg5ckYp\/Km3Xie6Zxg2BbVSo\/QiahRTiKO9PcJaQtBVsNAYDaq0QrSJsKpC66uZ2hT0VsHvQMk8J1GMONPb8ScgJ\/okYrI86diVHQJ1gYmVCcTQSjApvh1W\/2m1XIk0mO\/tpUNbTQcL3UQYr6Adm1InRX\/RRBj2OD3zkUU6HK8fbYcy3YesTo5NFD8OkegN+QSQTCCRuGVOv4r5gvGUGtA9sNBRI9Xv0KBgdEqv6XXprKt+egifDJ4WCD6tz3z0TBoyMEMzniheBjpSy0U3NV4lZjLM+OgpXp79C5kv6Jsi09gLl0X5xBhfYBK5HS5bMrLKb0uBkAkQgFa7Xoohi3EUGZ70w\/vyWyx29COWOhnSNI6OKbklMoOG+8Xd7nzRreVyLjEfwjvhoKF3Dh+GN\/Zj1Q==","iv":"5e87c3626fbd194352e2dbf9f7d84cd1","s":"ae6c94b4f6e2bef3"}