LOST PINES, TX - It has become easier to collect data on consumers since individuals leave a trail wherever they go, but figuring out how to analyze and use the information can be daunting, according to a panel April 24 at the iProspect Client Summit.
{"ct":"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","iv":"b3256ce85253b14ff30d4969935d340e","s":"3dc35e3289b5f0b0"}