LOST PINES, TX - It has become easier to collect data on consumers since individuals leave a trail wherever they go, but figuring out how to analyze and use the information can be daunting, according to a panel April 24 at the iProspect Client Summit.
{"ct":"gZbbcwd22Kw7XCKGHuEZhki3rP7R9ltwVwEJ8elT19FF6+XLbB6RDI+Mj9fDjiJfSJcg3bIKsz5hUFIl3jj0EhappntOS4f4NweNbmkJmwrfrOye5JkJRY\/wq+QDX4aut6lA1P80q0V+csVOQq2pu+70BM7coP1cTE5RpK\/9X167XgbOAqODIDZMEdVwcVDHGV+gMQzyEsZJJPiTSpoIBcq6jQZfGyCX0kJmB\/7zl+4c2WyrCvs1VZOkFtmNpSUSTf3q8ITdjG\/bsXQR8KoSx56hVDLAsWdvI1Gz4sn\/yImt2US8xHXEXZdIHk1RJMyQ62dyJ7eV0XapjsME877r15wdnPYdY8XooUFGC9iz6lvFBcyaahGC4Rd+127qd6IVU1WInV6UXwk6mV2vwTkFA8OdL7xntivW\/YPkcOjIw4BtXEFAggOekNgsqSnUBA5CPAVL0CbkpulxcwlN+VILPt9I\/eEH1kdGAPBWS79c93bzSeZRVH7BPudQISwsr7aOKG2oCA\/iWo8E1lCitjaaGchxiUxxt2fNweBIQCchShAVUHvayB\/OYjyJEvypE7+T8PFNAKFjQb7Y+0oKYzYOGLvrebZVK4qr1Es9wAwt1H3zWdWnw5Du0AZlDhh+IyHoW5fPorCkoqXq\/co8\/Xgc8oWmcsSzNZvBlEwEbxmoc+zb0mnWpHn11HbWIAl1\/mKmocRRrXJwqMkb42YhiQ7On6MCTcOkuwVjDTAqPCNefBeVvRXqIkfO5oB1U6pBZr6zcm5H3hKaKuLg1rKtoav3pMamzUdq+wl5iWEoQml8L4Lpa1k5SCabGezcAPlqWgEoZDikm9QfNSemeQA5Th5fFP75sxzpQQM3xLfiN5lSoLTnOB710kIY6z2c3t8iTu+hu2NME49Buez+dpyButfAauJb6nvCp7q4GHMjo8odVUuVphD3d9avQgJip19xQIPqyeNTpgclNzuvYSv3ImeZnBaVwDMWlt0JX7OeqnUS5DHVv9dqyNau5KFlbG+G7ynmXCX5DM\/KQwRxUxvRGLwP9gl6YsIyiNLSQLrir3fTsmZNQ0s60BbdYxL1HVoLnllFy15tCEO6NdrEZAOymCsdGsouRSzuNfplLxput07rIZ+\/XriBDydmnRRdCW1u\/3N\/GD+RGe2CfF99C1qZeSaxEQofTr9GjjTWds4kIvVwr9vWB44t6XQoZsFueeFvyLxF+chRtz8XDKmhkpUolyZgtkzrxk38ljxBlLKxF\/ay1sz52cs2eA9HHn2GfRFExgwBxvvjVJWPmVTdcr7kxxouZ6CNx1qnuVxRnau29zrYk4L9PAVxjh4Jm\/+bz+o4V1H8\/8+fEhqkFUtZCVZ3kU9JKngXk3ePyQB0fo3dvUIjHUJsEG9DsvQC1AJ98kv3FiZNAqmnNpFbIVnR90CUQkPShz1nTCJ6SaDyFemdv9Dgc6pXQ6ZEnofIt5oWHY6kxNLm+3lZzzgw4DiDcBJZfVlOq8XRYPJvckE5HuqSzRMO\/lpPKS0PLJ\/WvANZ7HcQpJyBwmuW3RfE\/nSRamoR8cr0rQUPyjbbKfXldCHPKMLiOWmwzSUNKDy1YG3732qVjPmOWGYqY9DmyXxiBVmlf8bIhUWTg0ecfUf1sHERbKT7M1h3gKbPQPptFIctJBV\/b7CZ5lU94bHItXXXyX11zL77VIJGfzUKhAjM95Dce6petOwSaSHZPbp9N\/JIIdqwCtc\/NGRQil81dQLh\/9N0ze1LRRsdIZvCZX5VxY32fvoif2oGsTwjJ+vIvAD0lmLrgUlwTpo9Ks8TAvsiq7abm90NuEbopKC6Wq1P2FLfthj0o6P+hnwxqnYxXh8WxlsCFcsdYm7tq3dJ6dJElfE4Bptb9dybGK4r4OVKS9G7JsVefcXk+oTRiBspa0cD4mktnjb7e+G1nISaEzUQhBPWr1a7Qm05of16HTWljv6bBHiLa7m1vF2UOocMqWZZEknC\/QsudpG0Qq70NUbxKLugyuIHGdEKa3A7tzUgEUFdaZPEo6I9UPdepamRYANdkWf1Gvt0HKc6k1wsrVoPny3OWmxYFHBti6Urc1D0M72FY3uF7CcAQ2zRoLNTeM6N9OrwozBM0kTOBcghbhc53sia9ZDM\/drgbtt47VBDqdibIfrMvmTqPTKJh\/AyOpoi0G0MHwl1ozEELr7xsZTjc9MugY5sYITG3RXW2wi9uN9G6nJB3H9XLN+6i+4q0bTxDc45VhND30hQlI6DVc1IUSrZCu1Se6Ft1UjhijvDzFdt4\/3anJR9cyJubuY0Zl2lzJ\/SKHiRbZ14LPLQJgDI4k\/q2gJkd8uKQ2HLHUCvbiHR7nSvJ\/DmLsg7+X2vStBp60TO9FUlrSWkJTwv0A\/xJHorhqAhuoDyUcv3XNS+L86YQb2hOezQoLct9YFT3BA0vzh28cGDwTjt8aJXYchXIQpUlZDyl2DR153lUSjvhUKIqY2Psq4K5nTTLJhs3NLu8aVkWe7ggyp4lVTofb76VJ+dBi4jRWatoZSUny\/nGaGBIxLEv7lPWu0pNaGkPb6ZwoylWaSiOfb5PYfGNC0E7mGGfU9aBRAqdGBJruRjUrUGWY3gDeokcM\/EWJwcR2ILLSsQA4DtdDwp12sz7Be3YisPopq\/5ewJ\/2OY13RT1lDCGl5IPL+VCJKxhule3FDpIgiEQwjWjnbuD\/xW7QhI5CtRBn4r\/LeQ\/6KnJNQw9bvlP\/zF+NPdApdO46LsofPwLZJFoZZc\/7bDmjV3P18VHCjKEOppgx6ZagbOElYA9zFsBCl42KuwQcJPhf10jqaoN1XGzwF0lmARSy43K6y7reB+Aq5MRA0u+cCJYL2OoxSqDptphuIXeP4kTnXZzR8MGNyoZ07bHMRh8E6LBHj\/h4wKTQNqkfyTqHr3gCu4HuTkjkBFoYseGm2fpPCfsygS9zKqlADsLc+FNNFSm51IVmorNh3ZmfyeZ9R\/GtySWckSEPOpkWZVTgd3SN9Ws7CitQRd9wxhHgBRGqVHnTAbKihi6OkDf3J0kwKdTLnIAPTnE3mlpq\/Wtsqs9S+ur7RxCxkIJ9KjiZ8YhKJFHsZhvlTNWyplilulj53gl2wpHggcsZw4k7TZixP19sVbraWA3Di4N8\/+qQPbC\/lJ1xSDRygaameHP2AungNJgGONspiYqZZLluvq637EjTXtFKBBpZGe5r8c5mdGWjilyYL7NQuABXSWNQQsQ8InNXcoLHazOnUEHc4OyLQZhydT\/O0bllVjZKPTm8wv7PuPDj5JGZ039oObm9vXvnuRO1Et5SFNGZhrxKyT8jQnuYPMpkqY0N6XbjOOfyLKVKBkUkjo57NqljEj7n+MI5yy3tOYTnLLhE+bWoIgOqxM\/tgT2hE3As3HpRtvmJSUDiBcg\/Tn4TNxl9LDz\/C2xRBJFwRug1IUnx7o3RtFKEDORiamEYw0wUAmmhB3nlMc1IjR7QKwMvgh8Sbb0jPnmYQ86fjpgmHhYx0jKRyCw\/CfL6OHYif+r7A+KS0FOEKitBBvTgjp+dhG99KDB9CPfov0fc0OTqdonvkK3EatrIEY693+hxJ38wMDpDpusKjHt9BV90jEkotpJ44Jij1YOIHxj76Rg5I3nSZnXtqILOc\/rQun8phj3e30QDLvyfK8+j4Zam7CA9egZM36Z5xScbaxfrnXu73FbIIZvMQ60Qj\/4A\/KdsdSiM4zqpYBPNY5ivojUqMCea2sEHcajWDE9JDipjweFOJBeGQbTnQm4ywp\/Znq1zsGWH\/2vxuva6YvIsw3MCJ3FSAJjJksq7YqZ2EXI8T9\/Omlfzn2YrYQtwjEcdqcQmOTzgCYqMLOpMMO5uErNMbA8O\/ZperNHhaYZmvaLFYJnhZGTGcME6yDpiHmG3T4c208A\/5UW0ENbMd739WhDaNf01SQ0bE\/jInx7TOPL4rl2WOpj6NuFOkjT3a+6ThYQ7KA0LUHu71UgODVgRJYTY6LG\/ASaPXtxSk3GSRlZEaM45pSFbgmZLnJW90PhIlcDA8lQgO4yj9Uo8z1TSa+Jur1Jmrusqqa2yqYQqVNFEwNEQsJQV3aKXElwI24h3HmM10Jgqv4+R2hN49kd25FmRfMQrLMsCCdrCTO\/93dwMsd2\/LG445OBluAaGGjObkcZ4IucND8eIRVS7LOM5lIcWumdJ5RL2tVNtG1q4w38VUM21Nit0HioHDralcJ8SIfl0FnnfaAyWy0+LgvB7aTWqtXawoSzXxaAGoEjZa0XcJj4LYHz67C7ZeNLN+BFzlNyKwBhc6m2xCRoCQdiSqL7gq9P5JUl9flP3YeSzNq08u1n3ansGmRnyjS\/s8Qs\/VVVcbptC5ztMgDzR79eWzE9eqQ2LgzempFYJ5M84fX1E99OunvC7Qz8ImpPFLvKd12DhwFnnV46rYZTp5Zn74zNRGLKr2\/Zi+Lu9g1zLEzWbBmc6SyXRyuvCOB04V3zQMhoRFsBwZM1rXKaAXHvgVZun0B2AvnodYMiCh7XfYrbHvZTHkuLHF2njCfD0VDJFCfYI9bgOZORvbQBrVwTNlCqGdP5jNSxI4wSXkeQRQhVp5tof2ZQ89x3X1ZFgIDcKqr2RD4MRJsMiDuuh6Hx5cE2jLjroGYzJb6c\/evwtXA5wWdK9U0wCgvE8D\/ih\/kdmSvgOXg6iGz3vv6y9hIdqKISI6NeG26mVWvNuk1SMiLy+GSE8kIuhBCSMPxb3p0ALRFd78vUkEqihYvMdxU4gV85Rdbh5C7FkeILNq5XRWRctasVlvs5gUmA7cJIuyLWU31Q0raQLdcCjkMitm98FYMB6MSclSJUsES6hMjLNUFKlSvOtreY+Z2O3DlfVBHCWw7Fewy8jKjAcPjXxiJo3smCam0f1VAQK2jATX9X9s5POqYxhyenJroj7MwIaLLgepcjhwr4SjUqON1sxL7mwIIu+3JzuW6ESg5O4pxH5OqbZf1gbnBTfd9QS3xQyRxycd3n1fnrPZ11nvCwB7KyDG7+sESPq\/Kv02DggmYYIEF9ibT3fbNqoUYTwwU4s2Ol8yC+f\/HuwI54qf\/x1g8HKlrJlrBpnLAwc+EdWn2i6v4lnTt4Mvr5kqPFyhlGW+vEHnkkKeawZ3sTgKCToBl\/8zuC53k2BAMigWN30VSodEsUGiCBFtGFZQ7nqVf1rAkcoHMF2X8XirllzB4W9CiMQZnnngKaHkXgocld70EN4\/8Ddy7glH4iq\/ZW+DQ11hfATHSBSs3UiU0g2DBRdpq9qr2aSoc5yrlTsMmfNlnJLqObUV24Y0SMlLOMw74doVYHOnjRZ5oqfxHFOv5fnXMUEkBt1hLk7jY7KPkY5YHDlSFhI3+VAZubsUOjzdzxKdisf\/AznQFJyxCrXzetxHPw63KEpRA85RKHbvBZDKwh7sio\/FXKxSdeM9p0VZZg7TlNO+0nsJSa5sD93VSMwKuWcPIV6Rz+EgTNIJQIf5eK5xZPHB+YN7GemE5fQFYKi+6Urciwf9b\/yOwAWagAsf2skrFDwyj5zc9E8KVQVHUQhoaGTC2UNqMjo0wShEHeURjejrKtTiPEpZ+ul6ETrny4v5UdPla1+952pCWoDQlGFpk5MCkQyrsFYlDLi6pfjyZ5VqF02OMU0B2rWPMAflZenp4lZOqQUJd9y38UvKh72DegicY8R8ycbZFdnGhms\/faGmDF49\/4MCw\/CkbM+7V6pNehtcHohmxZBmKLm8GB3mcSCbfBVFMresM9G0MZIYIWPiQK2Vli6CPFAhwOZVuqG6IJ9bBAscLopqw8ljwbhf1lYK3lv8RN4HfEqPtxRvUU8ciMJ30oSABlCdGEr+s7ZXfZkAZ1Zne61yPN0VpIc0\/hzXa3VP9AQ0lP6y2KvEjsRpn+wcA8EnGneSvMYQl4\/evtkCbVgWWN09NCVunYSFrmzrLut28gaXPOND0gL8tutqdSIX5lMRv8xvweNL5W5WIgpSfbffFG0DP3hxq2rEnjdH7pUjvGyo9u8OXo4ZmvXnxxOqQcidQUFVaWiY5qHJYpE2p6RErI4AYcCD2yKOTCw639dya8p8DmouFVQHHSyBQ4fNn54XLndnWzFlae9xBO1JflhMOpdHE8NVzs9lKakgPFqgzCYDNJW9j+in1YoZ2rciNRvCW8oSAhVqhy9vV7sVQksn4mw5czpVcN+XERXoN+XnM++jmNQ\/2T2u64sTcCMrp+MG9Go4XBmWckcRtWmQk6YQOvXx4BK4\/8rD35n3vypeyAc+xE0YwZKVNa4UYUyO4HUZqRhR42B\/MW8UQDVuLw7UMpkSDYLChFbtAqexkdJyvpRodoMy5UIsHyQZ3g5MU+fs+3Q7ojS2qLW+LpTLV94nRvBCWeGzyz9zTsPkgrmjJXKZGbeROfT3onMB83LtNnIGGBurVN4+OMVjpcRtHWro7oIeyoVYXOx0Nh4EmjiqXvADYxv\/J33KIltqCHYwhjHcovewVN7lznRdTURW48cRhjskbZ5Gm1VL1KNg1exac4sTSoPaIYj4raHQ2oPUOrWzIoj+Vm1FsGIxUpqvloi8avWGsGxMrauOcv6eYI1b7SxkPOthD1cLpwoFoClAyD6QoV0nMEhi3lgHhJ\/+v4V7crdY0+2V\/Ir9orlFVWa4CU00ET5JbtGJfF536pMnt\/NLaFHCcCihUigNviojyDlxElczquSS7TTsUsYgKoCuk3IKWMjP9fCbQYtUVpncaIWfca0Do3naXpe47yTKsBamMRObnf7qlb968FieKSz7sb7pZnHhrjHFaIArWP0zY7qgd3zEIw99uicwjBLVkCClZHn5wZhEdXCruMf1EBPasspIWrqQIqu8dgl12zIMgt3ndB3rEADx2H06OXksqGQiDZK1Yhv3RZKq\/DXfYKr+VRn0rw2Tpcar5B7TwUo10X9IQMhhrvNeqe6D6\/zzpd\/jl52tjqCAupgJO57SgfiZKi7kx9+XXfTUO62Yh6+85vCwEGhxoiOEZDy6OhAoFvcXKw4MbjCyJiOelI6RZ7eKenmnGJW4\/FK8gNUkiHnYDqmucJfQbpE7tvEsgj9jLBoY2PTNraeGQRzGMjWAe8fsbyYSxMedD4qJQCFou5uJd3BVbhNKHDjZblv45e7Y4DFHsGyfRPuf8k\/n6sinBTE8C7f\/8j9FPGG2PFW7hgYlTclNoY9dppRj+2XlRVHfwKw+lKcZazWo7LHR3Kp+kXQ5ghGxEY8ROKELtUQw1Aq1S6sedFEsg4a4Di+X4SDr\/IASUO5JzlfStu4L1q5sUNEDJ+j1sxn82ZtqGSnuoWMQWUcJ6ukEg9JwynY7J1NnqR8jQkafACdLQ0tRNMhxZPCGiO3pRbVK27dRd0RqTlOO7amXXdqfrsxEhpTi8rUxZcM4PgpiuwMRECjwDBJZTKpqcrcsQY9Ibxfk6ICkHcdPrGiBkfx7rDjqdK7hiy6ECtksxrJ9A4mIc4eHDo1wrLb+uQ+nGig7AIEcxtrtId5IRN7TVt+APyhr1QVOcXcW1pgx+5mcOfnIkgTzirIeM\/U6ARHfc0db7\/UpZWVfBKa1\/Pw131VDrhYfSVK49fb0u1FhcDksoOxp\/NIEHbbe0XVLfn7oFHu9aM8ERbg\/ZPRQLRz4+9yJqvN2JT0JyTPnhQUnVgo1oAP0zYf5Nfk+I5Zpm1WAW9uQ\/JPhow9MAIa5T5Ee5\/vly6euzQ60wKuekwyRHVjV459AnGt9U7v43A5TrtuBZ3g2MRZ0evV8mknWpfCahJpZaXjBkA7+usF7Byfym1FnLHPdc0WZkx1e2zRms9CSKqrmiQ37tH5P1GKt7lqDPm39LSIa2fCiq1mbPegIHDmLcSJK7uYJzRQF1aBg3aEXZ3ZW8DUx0tZQo\/iqYhGL+JRt6LUqxcL7PnCQoOxWkC3w9aPMaW+VSR95NZUINURsdwBwL4tG\/rus39LxfcB4rpAGph7b6EA1y8oOxQSSwpdqeOtQmCPQBBvvIv2XDXNF3MiRwKnAE9k6LKwpkyKXzbw8KbPy+SHHe2egSwmrCZEx84+BoK6hkCQ8AfLzFV98s+NUWPmYKjdNGJ2cEAjz2Ue5wA0h3m2hAhp75+1jc\/ZPX0w==","iv":"b7fe14ef6d8d931c5ad88c30ccd05927","s":"41e771f044896e0c"}