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Multichannel

Adopting technology early provides a strategic advantage

April 28, 2014

Technology is changing the consumer experience Technology is changing the consumer experience

 

By Sarah Jones

LOST PINES, TX - Brands should be early adopters of new technology to become influencers rather than procrastinators waiting in the wings, according to panelists April 24 at the iProspect Client Summit.

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  1. Mercedes-AMG partners with Brad Pitt, stages racing stunt in Las Vegas
  2. Chopard, Boss, Lancôme front AR experience from Snapchat
  3. Vhernier enters Asia with new store concept
  4. New film from Moncler marks return to Winter Olympics
  5. Hyatt names global lead for luxury brands
  6. ‘Tech is transforming every corner of our lives, drinks will be no exception’: report
  7. Prada places actors, activists at heart of 'Re-Nylon'
  8. Sephora highlights the integral presence of Black beauty
  9. Dior’s ‘Lady Art’ project turns 10
  10. St. Regis Estates to premiere in 2027
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