Research
April 30, 2014
Consumers respond to brand-produced content
By Joe McCarthy
Although digital media is usurping more traditional forms, television, newspapers and out-of-home advertising still hold considerable sway, according to a report by the Shullman Research Center.
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","iv":"a96ebd569b13ab0bdd5caa1ce604a251","s":"1390ef6944a690cc"}
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