Research
April 30, 2014
Consumers respond to brand-produced content
By Joe McCarthy
Although digital media is usurping more traditional forms, television, newspapers and out-of-home advertising still hold considerable sway, according to a report by the Shullman Research Center.
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","iv":"f8f383bcba94919b4af1c6a21cfe547d","s":"436afd00accfe46c"}
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