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Multichannel

Cartier personifies bags in video to spark consumer emotion

June 4, 2014

Cartier's new leather collections Cartier's new leather collections

 

By Nancy Buckley

France’s Cartier released a new video on their social media pages featuring a short story about two bags, one male and one female, from its new Jeanne Toussaint & Louis Cartier bags collection.

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  1. Ralph Lauren, Team USA reveal 2026 Winter Olympic uniforms
  2. Dior goes for gold with flashy J'adore campaign
  3. Luxury Unfiltered: The one question most luxury CEOs cannot answer
  4. Aman welcomes warmer weather with ecotourism boost
  5. CFDA bans fur from New York Fashion Week
  6. Corporate water management strategies in APAC falling short, Kering-NUS report finds
  7. Estée Lauder Cos., Jo Malone launch AI scent advisor
  8. Dior’s ‘Lady Art’ project turns 10
  9. Tiffany & Co. launches About Love campaign starring Beyoncé, Jay-Z
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