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Multichannel

Cartier personifies bags in video to spark consumer emotion

June 4, 2014

Cartier's new leather collections Cartier's new leather collections

 

By Nancy Buckley

France’s Cartier released a new video on their social media pages featuring a short story about two bags, one male and one female, from its new Jeanne Toussaint & Louis Cartier bags collection.

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  1. Bulgari names Chinese actress Liu Yifei as newest global ambassador
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  5. Dior, Rizzoli to release book on Lady Art project
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