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Luxury Daily, June 4, 2014 – Louis Vuitton looks to creative giants for limited-edition collection

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June 4, 2014

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Louis Vuitton looks to creative giants for limited-edition collection
Dorchester Collection cancels Fashion Prize not long after ownership controversy
Mobile Research Summit 2014 New York June 19: Forrester, Yankee Group, BIA/Kelsey, Nielsen, IBM, Keynote, e-tailing group
Cartier personifies bags in video to spark consumer emotion
LVMH renews sustainability status through Green Week partnership
Starwood bets on Google Glass with new SPG app
Harrods expands Summer Beauty Festival reach via magazine app tie-in
Vertu teams with other technology brands to create $10K bespoke phone
WSJ. magazine sets sights on Brazil, Latin America with new regional editions
Hermès, Longchamp, DVF and luxury penthouses – News briefs
Why “interactive” is not synonymous with “online”

In-Store Louis Vuitton looks to creative giants for limited-edition collection
By Sarah Jones
	French leather goods house Louis Vuitton is combining its past with present creative forces through a special project. Entire article

Commerce Dorchester Collection cancels Fashion Prize not long after ownership controversy
By Joe McCarthy
	The Dorchester Collection folded up its highly-regarded Fashion Prize to focus on other projects, according to the brand. Entire article

Research Mobile Research Summit 2014 New York June 19: Forrester, Yankee Group, BIA/Kelsey, Nielsen, IBM, Keynote, e-tailing group
By Staff reports
	Registration is open for the Mobile Research Summit: Insights 2014 on Thursday, June 19 featuring speakers from Forrester Research, Yankee Group, BIA/Kelsey, Nielsen, IBM Smarter Commerce, Keynote and e-tailing group. Must-attend event for retailers, brands, financial services firms, marketers, ad agencies and publishers. Entire article

Multichannel Cartier personifies bags in video to spark consumer emotion
By Nancy Buckley
	France’s Cartier released a new video on their social media pages featuring a short story about two bags, one male and one female, from its new Jeanne Toussaint & Louis Cartier bags collection. Entire article

Events/Causes LVMH renews sustainability status through Green Week partnership
By Sarah Jones
	Luxury conglomerate Moët Hennessey Louis Vuitton is spreading news of its ecologically sound practices through its third annual participation in the European Commission’s Green Week. Entire article

Mobile Starwood bets on Google Glass with new SPG app
By Joe McCarthy
	Starwood Hotels and Resorts is anticipating the potential surge in consumer interest for wearables with a new Starwood Preferred Guest application for Google Glass. Entire article

Multichannel Harrods expands Summer Beauty Festival reach via magazine app tie-in
By Jen King
	London department store Harrods is putting beauty in the “hands of the app holder” with digital content on its branded magazine application to support its month-long, in-store cosmetic event series. Entire article

Commerce Vertu teams with other technology brands to create $10K bespoke phone
By Nancy Buckley
	High-end smartphone manufacturer Vertu is extending its product line with a bespoke phone collection. Entire article

Print WSJ. magazine sets sights on Brazil, Latin America with new regional editions
By Jen King
	Due to the continued success of The Wall Street Journal’s WSJ. magazine, the news outlet is expanding its lifestyle supplement’s reach to include affluent readers in Brazil and Latin America. Entire article

News briefs Hermès, Longchamp, DVF and luxury penthouses – News briefs
By Staff reports
	Today in luxury marketing - Hermès sees growth in jewelry; Longchamp CEO expects sales growth to double this year; Google Glass now available with Diane von Furstenberg Frames; The high life. Entire article

Columns Why “interactive” is not synonymous with “online”
By a Luxury Daily columnist
	Just because something is online does not mean that it is interactive. Similarly, an interactive experience does not have to be online. Entire article

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