Luxury Daily, April 26, 2024 – 42pc of American luxury shoppers buying high-end items as ‘rewards’: YouGov
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42pc of American luxury shoppers buying high-end items as ‘rewards’: YouGov
These U.S. consumers are driven by emotion more often than functional factors such as quality when making designer purchases, according to a new report.
Younger generations shifting global media consumption patterns: YouGov
As the options for consumption grow, consumers are choosing media outlets that align most with their values, paying the closest attention to environmentalism.
For Gen Z travelers, sustainability is always in peripheral: YouGov
Over the last two years, eagerness to travel has rapidly accelerated among the Gen Z population, according to new data from YouGov.
Social media is Gen Z’s top news source: YouGov
The COVID-19 pandemic has ostensibly had an irreversible effect on how news is collected and understood, and digital media consumption is now outpacing traditional channels.
Consumers are traveling with intent in 2022: YouGov
The travel industry will continue facing a breadth of challenges and opportunities in 2022, according to new findings from market researcher YouGov.
Skepticism grows as AI gets smarter: YouGov
Artificial intelligence (AI) is quickly integrating itself into everyday life processes, from grocery shopping to manufacturing, and consumers are growing skeptical of the implications of machine learning and automation.
Luxury Daily, Nov. 2, 2021 – Future of influencer promotions lies with gamers: YouGov
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Future of influencer promotions lies with gamers: YouGov
Brands have increasingly shifted their focus and marketing spending on digital influencers to promote products and messages through channels including YouTube, Instagram and Twitch.
Digitally savvy car buyers seek omnichannel approaches: YouGov
The automotive industry is undergoing several transformations with rising emphasis on environmental considerations, ride share apprehension and other shifts accelerated amid the COVID-19 pandemic.