Marketing
April 21, 2023
Integrated into the larger WeChat ecosystem and offering access to over a billion users, Channels is becoming an important tool in a brand's marketing arsenal. Image credit: Shutterstock
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","iv":"2898fe749664d0f43f26d68c920a823e","s":"f90267863d085f98"}
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