Marketing
April 21, 2023
Integrated into the larger WeChat ecosystem and offering access to over a billion users, Channels is becoming an important tool in a brand's marketing arsenal. Image credit: Shutterstock
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","iv":"4d699af0e801f47eef3003ee3306f39c","s":"56b88f1d25db9a56"}
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