Marketing
April 21, 2023
Integrated into the larger WeChat ecosystem and offering access to over a billion users, Channels is becoming an important tool in a brand's marketing arsenal. Image credit: Shutterstock
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","iv":"dc96ecfef82731d38ae7efbcae6e9654","s":"2310a32e9b05aefd"}
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