Marketing
April 21, 2023
Integrated into the larger WeChat ecosystem and offering access to over a billion users, Channels is becoming an important tool in a brand's marketing arsenal. Image credit: Shutterstock
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","iv":"8fcc9418ab303c428c5ff8ba26887551","s":"b881926777ffc2b0"}
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