Marketing
April 21, 2023
Integrated into the larger WeChat ecosystem and offering access to over a billion users, Channels is becoming an important tool in a brand's marketing arsenal. Image credit: Shutterstock
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","iv":"3a74a59657e9566b3be6fbf44abd09a3","s":"3fe897ad4056b15b"}
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