Marketing
April 21, 2023
Integrated into the larger WeChat ecosystem and offering access to over a billion users, Channels is becoming an important tool in a brand's marketing arsenal. Image credit: Shutterstock
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","iv":"d7f6b6d5c842eebb504ef64bf7be13e2","s":"b3535c149ec3506e"}
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