Marketing
April 21, 2023
Integrated into the larger WeChat ecosystem and offering access to over a billion users, Channels is becoming an important tool in a brand's marketing arsenal. Image credit: Shutterstock
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","iv":"3feb67efb4049deac89ee04938317b4b","s":"a13571a0ab033351"}
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