Marketing
November 29, 2021
Podcasts have high audience engagement rates. Image credit: Shutterstock
By Sarah Ramirez
Affluents continue to engage with media at high rates, even as the landscape becomes increasingly complex.
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","iv":"f5d9d9239fcf911e22a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