Marketing
January 28, 2019
Michael Kors menswear. Image credit: Michael Kors
By Sarah Jones
While luxury consumers today are generally showing a preference for experiences over things, affluent men tend to be more favorable towards trading up in tangible categories than their female counterparts.
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","iv":"9dabe0b0154bc54f496c9abdb37e814e","s":"c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