Marketing
January 28, 2019
Michael Kors menswear. Image credit: Michael Kors
By Sarah Jones
While luxury consumers today are generally showing a preference for experiences over things, affluent men tend to be more favorable towards trading up in tangible categories than their female counterparts.
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","iv":"3165115896201695bb763834dff75341","s":"510a2c2978e41309"}
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