Marketing
January 28, 2019
Michael Kors menswear. Image credit: Michael Kors
By Sarah Jones
While luxury consumers today are generally showing a preference for experiences over things, affluent men tend to be more favorable towards trading up in tangible categories than their female counterparts.
{"ct":"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","iv":"dbf574ac97116c05ba8a57276b1956d4","s":"fcdf6dbed3991b87"}
Share your thoughts. Click here