Marketing
January 28, 2019
Michael Kors menswear. Image credit: Michael Kors
By Sarah Jones
While luxury consumers today are generally showing a preference for experiences over things, affluent men tend to be more favorable towards trading up in tangible categories than their female counterparts.
{"ct":"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","iv":"95d079efd9358cf2ff2ed86328cde4eb","s":"e66ce91e053c7e68"}
Share your thoughts. Click here