Marketing
January 28, 2019
Michael Kors menswear. Image credit: Michael Kors
By Sarah Jones
While luxury consumers today are generally showing a preference for experiences over things, affluent men tend to be more favorable towards trading up in tangible categories than their female counterparts.
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","iv":"4a45acb2695d1b1f359e6f81bd362ad0","s":"b104ecd775bf4c9e"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