Marketing
January 28, 2019
Michael Kors menswear. Image credit: Michael Kors
By Sarah Jones
While luxury consumers today are generally showing a preference for experiences over things, affluent men tend to be more favorable towards trading up in tangible categories than their female counterparts.
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","iv":"767b3b6c7857abbd7619e66e1e047a03","s":"cc4ae6c06d687f9e"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