Marketing
January 28, 2019
Michael Kors menswear. Image credit: Michael Kors
By Sarah Jones
While luxury consumers today are generally showing a preference for experiences over things, affluent men tend to be more favorable towards trading up in tangible categories than their female counterparts.
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X2QDncMnDkOj1Z\/zGpqTqAT8TwAgJP6vfXB\/48aJkVtm51WmwKYh5W4+B7p1MZVJXN\/XGiDrtCM20jW1lKzCiER3t9Hpm2FJ8QJCyge11CeC1mLyK+\/b2sReAEadvh0KbePwalHkCXZASImRvYBGmlJQKFIuAmH+JsXtS3P068+82HwIV5\/nNwAt2VEIzbKnG2zk0uoaRTy5IBtcy9\/vRYQeUJVBORRYI8VTltUjDssZSGsvbJd9V2TFCmGSgU9+PPSz0UIsqjVyeyS5S8yBavTmUaulAIy\/ykFYPvxLcrCtvc3EWsM3R51kkjvAiYlQiBEAHPs+d3\/eTRKJCqYMo819yHM\/iuXf432IEjyGp7BDxU7aFfFPcq3UvY7VIK1EBepsMAfM4jtqf5KiYIMnCiqZ27QdD6pKDO\/pfck4I255V6A8Gx8ErB3JBHFn9PCf6yqnnSunQJbfsqrlGtvpfhJW3ALIDrlslCcmJsRIoOoF31hTQYgeughlDpGOWoyA5b3OC3PGcV2B0n4T1TJJkcwTCCgyObzXuzhpMov4eXLv\/f8ePfm4ErhXWX6\/opz1nYyzVlWnDjZoJjkpU7QFoRekzFMw6baQzddkBWpT0tlbTYQKBKQZtZkF9DTf6itl3vMZTidcuHOGh4\/7fh8Zcr6Ezi6VnGpiuSTLU\/SPv\/jdFcjG1x6cgE1WY8U3mXwtsFF6BZjpsMFJ5lwoN66jGk1Ejs4fZGYfv3C9yFqPGOjKa91UHm9QobHreT0mfcjMxYUiR\/ehJS0loA6mbbq3tfUln9t1IKmlgydPdZEcWKzzeVCBooyKVIi101nibYX0k42vJ0SuGc0CG6VtdBARaRSXmUrW+DEaYlm0kmrzK9H\/YYNjQvSSwgkYx1RbgHpsXtKMPSkVyLQekkQjdIKdZB+cRsI59yzg2FSFw8L+hAquvR955j07ZiwHQuTMZoO2MWFf9hXxx4gswm3PbJ+J7fu4lnxL51GV3MAbpuvAXDkTcsOH2C5YPZ+3r0OtwS2GO6ml2onOSRPB4JouDDZxzsthYqRXvxL0\/Nki\/ve7NytuLabMSsdL4rsvVJkJ3s90fC5FXlgswtRBRlB4o4ACnfsXQQgSRLBWddB8+yohxW0DGJ2W6izK6M+iz7NW7wEkxR5h+ttcEDtwBej1mGJy2bIV5i3lwp2\/H7qONkIzExRGQO444jdqH9mwQcEw3diLXydSq3Adc7ycdDqwpxvyjUVjlZqjTTBLY+RSEb2W9di1V3tNO5hJrvTEhe1F3AswwuOk8qqs1A55MfZWwkj1F+PUd0H\/0Vvrl\/DXGzVeoD5ZuLxHn5jhubJDQrf5uvxVuLl11nY8GIOlJYszpWOGeZEcB4PHkEXAER6TTmJovAtubaVR5ILzd\/4yGTsckeRrwCFABJopkuUatZ8PqsJK16EMt+1xlLi1A+bxUWi6bjYcyvCcA\/lu3EFd6k4T\/YkHkFqeVOIPAyb9mFwF5X4nOPlnm5c9TRVIoL5svCht8uL18Hr06PENur+tpQkjwb3EGZSWJEOeL\/wVAQxuJ4yEGZOwy521n+RKpYe7w\/MWW2RiDp\/8wO+sShxtiD1mdBenlhiKBWsVeMdstCe9PHTHl3JraaBJBnnCb\/D6I844rs5+EnSWTCnOlmkZaqqNWt5oUf3XBgNuqCO8vkfZV9m3Bw2V5m3N99KiOaND+TPKtYf4ZZlfS3G\/kheAEVGJVShxg+DygXRkC+eNEF\/Sl7P+Az5oSomYfSKB+BqmXdt+jVUmzK0gjwQ3JyrL1kJIWRulRZJlnhCB5pqS06DHhuVgcC0W1SEdM6FyX4Y21ly\/GHDuQiolD8rXFdB30hbN2nYDWzh1z84i6Yv1y9NKs83Xwr\/yRa7Vywj4M3cAhWmkKZ0JfkOaz8WqdHEG3td6lz1K3MKKEVVi4PuqANjEUcpHHDu76XT4AMYNVy4SDNnMN+a5sW2sRiUCuKqfOn00nkY2au7xcu4GtbeF+oJM90Cf3tD\/hQ74+2bakKNHmEz1pBwaXBH8v0Sw5nsyC9mR1pK9VHS0RXOpHGgRQ52NeThIA8yG\/6LTF4Yjzf7L\/SY9DPF6sojnvb9ZB7eURaS0F\/ikyyf9+DVduoOTjgtIOjBWGn2hc5VMb9AW54xtAELUwAvw3tIGMdmASAPNPA9Aj4Fe733iS9JTmn7gCPYJq6gS8nZo\/f1ZfoAytPxdvgGnX\/r9U+m4AfUIeqITOqc0ADNO7N724qNkoUmNVahDLS446A02nHZIkpu85d2+fICMPY1EECmyG25xsI5ZMDo0PGmjIElnwur\/4JTD24Cz46Fa4NTQRHX8mAZMj32HuVI565sBV+qmXcR2FoyvIPHiOVnlR1GzqpvjAW1nO\/CuR59YyglygQb0LRKWIB6ZXgM8uQe83jCiuCw0xIM41wkzmk2JDn\/DPH904kmsz5HHBp+U6RBkkkCkWn3lqh6ajhL8ruIZGKzELpo13K0rYOtvfPAKP0i2niFdWBORNEY+XmaCFZLQFpE9R9LILqOz+1V99\/vJjRW6Agn4keaWTIx0L0215KqExKLk8eBxz7Z53z3DUwFbAcK6zZHExAy9hwgXIiNgt9nbdTmD8WefrATe48LAL7mAFf3Qel1bPUa+CHDUDX2pf8a1Jf0I1ZxUOBPbU57CD4KEo87MpaAgz0uTrlrqMrBIql6PH45StKaAa9tK8GaabkIHDYWjX9a4nY6Tpj30CE6fZWtNU3sBuqttDfX2\/b\/LI1rxFyL2kKkVFn8GZHa8vMIb3bevF5uQz+dcRu1S2AIMhKLI2nB54eHiXyy3PKyx3UTS6cj5312iCAxfTZQE1hlw+x3YBcrBD6ykf9vY4SNeIaUHCOkxJsB56FR16D+3KDhVg2Z7j7EnkJqM8ZwL+\/QPIPve5mdBkEBlydob9d+4Zg8NsT5ZwsrEQnvEVhq9aaaFBmnU1sFxYYVxKkfziZfgQqvK4e99fR5Vd6xNWJ5BuRFdrdbLIo0TQCs\/A4\/PoZQQaZcYR3DAztLhKmd3zkiuKeHijbbFiJu7CsQreuRkVOTo5Tk7PDWZl6o9FFGpZro7k8waG6BNIb9eiN3mIVy018veBetHJ7+7uTQHqK6aeY83K7h2IqM3QnIgZxLYb0Dm9cFfGn8I1LX7XNEW3dBY\/a4nkGrTeJFxoVBuot7ku2eXA0xbnCv3TBSmy5C18T\/XWQVKeSFJfw3Gy1uGAcoc2mpXqtc90MM1HnW3CrUM39RB1HVj5rIShIXv895vrnO82aVTRNtIzdMSlfts8qEnq2odPU5d+SeU1QfpNuAxKu7om8GcEIc1QjYQs12\/l7L6JvRDW1MdanWEpOG+MTfoKcP4\/61H3JYD0UzSUD5cSFMk+56OfsPDTQv7vqYWVi+IfDYEXhh19Fchlh+MKQ9vfOzXRCRVTMiI902xEwOgglnAiA5iujkM7m\/28LKL+QPaeGxHHCyNB5BVi1JrZZn8Yife4NpNLP80cVp5xfqP7N2aNbYObz9d\/XrjUFh9yMZSuUbO7DmtqJJOa2dvXet8iuL\/WA6kL+K7T16Kllfe24FDIjC0hUCdjyhETB2D3o0v4z\/CKu72gDtMlz4DL0OuxQMuiTSwBW4tAWs4PjrrLefxNZqOAid\/H9FdJxQrFiuoYx981W8BENH9ZCQ9elB8RzqChgexwKSjjWPzv5leDkJR+822sDhuyEkCV0CuORDzJ56UBoNAgwxOYUtVcD4kW\/l9KiIfbqMn9W2xrR3uw8weRRPtmOA09N2RxQz6YaR3+49jxVFW4C2seR10CXEBwhsszx7HfRgKEzCX28ofQDmUZ76oHvwZ2ntd+AA2UtGCEQvw55PRF3CjMBu23HKQz1NW8C1N1rl0dP+bArJEEQS1u1YXvtEdp1suTLpCZGJBl74pO30ep9KjfdeMq5iR15tgp3X7ARtepJz6GMJx8rNHL6rdrRZvTxYMwL057VuKGFTHVxFiIS8\/dq\/VnshnVqjI3LwcT3l8OzNoCwI0TXFS020GwTAkfO2quwF\/tLQcCRhmYLEBasIMlM07azj3IiPfLbzmJJU9jSU\/erb304shNBHlAaGcfpTKekPrplgXEbj6XiKVhxeFkklO08j1zB02ytQI0UK+CSEx0\/171PpZ5U\/7cCI9JoWwzWpb10qUffxHm7tuU3a42TrVJbs7MwqsSyxC\/A2euSxterCFD\/SXoKIkN84QakkpMwinFo+ndUDrvpqIfMmd+4lIddEs9dbL7rIqF9qzTyOwN+0yvCjpzUHm\/HPceCAX5KyyU4RhODvQXRkJ1bX7EzoFSM\/4sF6RboVs9hOj+7VhUvLoTK10gdwuFUKLicN8ohtW06z+vkhX8WOUwP6wb8mcT6RkiM12V7Xhjp484k0YJFLa0XjQCTALNrT3RxYFtPIUCuaUx2O02qcGEeTHdv9fI4Axq9Xt014jAsy0N4It+BXXvWkS2qOPMT3Bv\/2g59QZnRZOIyGPf8NVYDASz76zhcxIkDhzToOulxWZVX6QoNrOOxgtb+WulEFtmKJKrqd5K5XQctmKQoB5muBNiadUns0ey+VwM\/\/tMj5EcJvTef8kwcMJVrtYxK1G57vgZ3rEEp0HJ+nAC2YFwWwBvVixOnjpRaFEjWK43HDs+wGiun50gGRVbkLzpcJP7Cw8OhIJhy+Medot4ce4dgBJRLN7qRmKFriLg4DgSK2MpC86FM89BgQu3TIIF243MOWLjGI9e+mfebZbRlLj+IIONGCfoPMXFH4f5UM0XdyBwRMPQvP3IhEkmCDui6bfTOAz4I8PIHmHYDSHTswVo9\/RPl8kp3Ao\/Bz4n+SfRvgd3lkQF6Np9K9VAlkx5aR0c=","iv":"27139bd37f36bdc17c8fd3767bb84c2f","s":"5b12f17143396c0d"}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