Marketing
June 16, 2017
Consumers look beyond price tags for luxury. Image credit: Neiman Marcus
By Brielle Jaekel
As luxury continues to struggle to compete with new-wave retail that provides product of equal quality, but at lesser price points, marketers should focus on deep core values to strike a cord with affluent consumers.
{"ct":"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","iv":"2cf73374c60ec88931766cb15b6b2c5f","s":"8c55b4e2bb1f924d"}
Share your thoughts. Click here