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Multichannel

Allowing others to tell your brand story adds authenticity

September 10, 2014

Dolce & Gabbana used influencer and blogger Shea Marie to promote its Light Blue fragrance Dolce & Gabbana used influencer and blogger Shea Marie to promote its Light Blue fragrance

 

By Sarah Jones

NEW YORK – While print still has a firm place in the media mix for luxury marketers, online content and social media allow for new ways to tell a brand’s story, according to panelists at Luxury Retail Summit: Holiday Focus 2014 on Sept. 9.

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  1. Luxury automakers reveal new concepts, activations at Art Basel Miami
  2. Gucci revisits archival looks in pre-fall campaign
  3. CFDA bans fur from New York Fashion Week
  4. Versace announces exit of Dario Vitale as creative director
  5. Luxury Unfiltered: The one question most luxury CEOs cannot answer
  6. Guerlain Spa to launch aboard Orient Express Sailing Yacht
  7. RH opens Detroit showroom
  8. Estée Lauder Cos., Jo Malone launch AI scent advisor
  9. The Macallan hosts exclusive residency at Rosewood Baha Mar
  10. France welcomes first Case Loewe location
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The Macallan hosts exclusive residency at Rosewood Baha Mar
RH opens Detroit showroom
Versace announces exit of Dario Vitale as creative director