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Jan. 10, 2026
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Multichannel

Allowing others to tell your brand story adds authenticity

September 10, 2014

Dolce & Gabbana used influencer and blogger Shea Marie to promote its Light Blue fragrance Dolce & Gabbana used influencer and blogger Shea Marie to promote its Light Blue fragrance

 

By Sarah Jones

NEW YORK – While print still has a firm place in the media mix for luxury marketers, online content and social media allow for new ways to tell a brand’s story, according to panelists at Luxury Retail Summit: Holiday Focus 2014 on Sept. 9.

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  1. Versace celebrates 20 years of DV One timepiece
  2. Burberry drops new Gabardine Capsule
  3. Off the Cuff: A Q&A with Condé Nast's Elizabeth Herbst-Brady
  4. Christie’s promotes luxury auction sales lead to global role
  5. Lucid, Uber debut autonomous luxury taxi service
  6. ‘Gucci: La Famiglia’ asserts vision for next chapter
  7. Luxury Unfiltered: Why standard operating procedures are luxury’s billion-dollar mistake
  8. Mercedes-Benz signs on as FHCM partner
  9. Burberry honors Year of the Horse
  10. Performance-driven BMW Alpina launches as standalone marque
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Versace celebrates 20 years of DV One timepiece
Christie’s promotes luxury auction sales lead to global role
Burberry drops new Gabardine Capsule

‘Gucci: La Famiglia’ asserts vision for next chapter
Off the Cuff: A Q&A with Condé Nast’s Elizabeth Herbst-Brady
Mercedes-Benz signs on as FHCM partner