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Multichannel

Alpina generates attention for ice conservation with long-term adventure sponsorship

August 5, 2014

Image from the IceLegacy Image from the IceLegacy

 

By Staff reports

Swiss watchmaker Alpina is raising awareness for glacier conservation by sponsoring the three-week journey of two adventurers in Norway, the first part of a decade-long expedition.

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  1. Luxury reinforces Pride is year-round with far-reaching initiatives, support
  2. Farfetch, Good On You launch sustainability hub
  3. Dolce & Gabbana returns with another summery Saks exclusive
  4. Chanel reflects on high jewelry heritage in new campaign
  5. W magazine enhances print’s fixed plane via September issue AR activation
  6. Free webinar: 5 trends in the luxury goods industry
  7. Day’s wrap: Richemont, Mulberry, Farfetch, FCC, TikTok and Snapchat
  8. Richemont mourns loss of former deputy chairman
  9. Richemont, Mulberry, Farfetch, FCC, TikTok and Snapchat
  10. Jaguar proves I-Pace can go the distance in new spot
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